The topic of this next article is a good reminder to all of us real estate professionals that Spring might be a good time to do some corporate housekeeping…Posted by Tracey Velt on Apr 30, 2013 in www.realtrends.com
Those of you who know me know I love every single day – each is its own special blessing. But I have to say the days of spring make me especially grateful. And this spring is proving particularly pleasant for real estate professionals because of a strong seller’s market and interest rates that are continuing to hover at historic lows for buyers.
These two factors alone can make your spring bloom with business – if you’re ready. To get ready, you need to think about the tradition this time of year — spring cleaning.
To take full of advantage of this market, it helps to stop for a moment and consider what’s working and what’s not. This is a time to clean out the closets, a time to get back to the basics – because we know those basics work.
So with that said, here are some tips I’d like to offer to help make your spring fresher, brighter and, of course, more profitable.
- Dust off your operations – Pull out the dust rag and wipe down your operations to get a good look at them — give ‘em the old white glove test. First, make sure all of your operations focus on the customer. Remember, we’re talking basics here. You run a small business and the goal of business is to get and keep customers. If any one of your operations doesn’t help you complete that goal, get rid of it. You might start with this question: What can you change to make it easier for your clients to get what they need?
- Sweep out any bureaucracy – Over time businesses, and all organizations really, tend to sprout ugly little patches of bureaucracy – like nasty weeds. Put all of your policies and procedures under the microscope and look for anything that gets in the way of serving customers. Grab the broom and sweep out any and all inefficiencies. Ensure everything in your office points directly at the customer and gets them what they need – without any hassles.
- Vacuum up time wasters – So what’s your most valuable commodity? Time. If you’re not using it wisely, you’ll fail. It’s just that simple. And if you’re not using your time to get and keep customers, you’re not using your time wisely. My boss and the CEO of the company I work for, Bob Corcoran, always says the four tasks Realtors should always be doing are: listing, prospecting, selling and negotiating. I couldn’t agree more. Take a quick timeout to audit your day. List all the activities you typically do and then get rid of (or delegate) anything that doesn’t fall under one of those four tasks. Do that and you’ll do fine this spring – and the rest of the year.
- Polish up your customer service – Real estate is a service business. That’s about as basic as it gets. Service is the most important quality you can use to differentiate yourself from the competition in any market – buyer or seller. You must make exceptional customer service paramount – always. Look around at other Realtors’ customer service, then figure out ways to improve on them and make them part of your repertoire.
Why Use AMPI
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.