So, which are you: a content planner or a content procrastinator?
Be honest with yourself.
How far in advance do you write your social media content? On the fly? An hour or two? A day or two? A week? A month? Never?
How consistent are you? Are you consistent? Or are you inconsistent?
Here’s how to plan, prepare and proceed …
Ideally, you should plan and write your social media content two to three weeks in advance. It significantly decreases your stress (yeah!) and drastically increases the quality of your content (woot! woot!).
This, my folks, is important. With the changes Google has announced that “quality content” is the name of the game, you need to make sure your content is quality.
And let’s face it, quality content is not written on the fly, in first draft, without time for reviews, edits and revisions.
Here are four tricks to help you plan your content in advance, just like a pro:
Who is your focus?
Is it buyers? Is it sellers? Is it investors? For the love of all that’s content, do not pick all of them. Pick one. Focus. Stick to that focus. Remember who your ideal client is and keep your content focused on their needs.
What topics are they interested in? Think about what they like. If you aren’t sure, poll your clients and ask them.
Where can you find relevant content?
I’m not usually one to highly recommend one of the big aggregators in regards to advertising (I just won’t play favorites), however, in this case, Trulia Voices really has this one hands down. Check out its Q-and-A section. Be specific to your local market, then broaden it. Check out the questions being asked over there. Are there any that would be perfect for you to write about? Any that you can totally rock the answer on?
It’s not just about content you create. Really. It’s not. It’s about what you provide the consumer. The answer doesn’t have to come from you. This is where curation comes into play. Check out some of the biggies to begin with. Are there awesome do-it-yourself tips and tricks you can share from Home Depot’s website? Share it, make a comment, link to that post! What about home maintenance tips from Lowe’s website? What about home decor ideas from HGTV? This can go on, and on and on. If you really want to be crazy overwhelmed with content ideas, head on over to Pinterest.
Don’t say I didn’t warn you.
Generic is good
Not everything needs to be time sensitive and “today”-relevant. Create some content that can be shared at any time. Nonseasonal, non-time-sensitive content. This really helps to fill in the gaps when needed.
By the way, “always relevant” content is called “evergreen content.”
Here’s the deal …
By planning ahead, you are more prepared to be fluid and flexible in your content. You can respond to changing dynamics and needs on a moments notice.
So, I asked this earlier …
How far in advance do you plan your content?
Author: Christina Ethridge – Inman.com
Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.