Keywords Still Matter
You bet keywords are still an important part of content when it comes to Search Engine Optimization. A recent study I did using the nonsense keywords “elberdarle dillishnad” continue to churn out some amazing results. Each time I perform an analysis on that crazy phrase I learn more about how today’s search engine methods treat them. They are included in image names, tag attributes, headings, titles, document names, and more. Nothing, much, has changed on Google or other search engines about how those attributes are treated in the indexing process.
Even though I have seen articles from people who would love to have some breaking news to the contrary they are still one of the primary considerations for search indexing and returns. They play a tremendous role in Conversational Search which is one of Google’s new focal points. “Where can I hire a web content writer who knows about real estate?” is an example of Conversational Search. You can see from reading it there are a couple of key phrases:
- hire a web content writer
- web content writer
- real estate
Google, Bing and most search engines provide a service, a product, to their users. We, since I am also a user, don’t like searching for a term or phrase and being delivered a link, especially a high resulting one, which has little to do with the actual topic. Using the above example the best result any search engine can give is a link to a person or company which offers the service the searcher was seeking. Getting sent to an article on “how to hire a real estate content writer” is less than desirable. See where Google is going?
My Guru Told Me Keywords Are Dead
Keywords, alone, do not improve Page Rank. Like many other important considerations for Google Search Engine Results Page placements Page Rank is still crucial to acheive. Keywords are not a major consideration in SERP or SEO, but they are critical to the indexing function of all search engines. Just because Google’s basic Analytics is no longer friendly to webmasters looking to track keyword performance the fact that they are important to SEO and SERP performance has not changed.
When Google advanced to Hummingbird several things did change and Analytics gradually quit making keyword reporting a prime function. Although there are still ways to track keyword performance Google wants us to move toward more human interesting content and away from sleazy games such as keyword stuffing. Almost every “trick” that has been sold relevant to SEO and keywords has been a disappointment to searchers except valid content creation which incorporates the keywords and phrases in valuable locations. Those include:
- in the URL (ie: keywords.url)
- in the document name (ie: somesite.url/keywords.html)
- in the page title
- in the H1, H2, H3 headings
- in image names (ie: keywords.img)
- in image attributes
- in image captions
- in bullet points
- and (yes, it still counts) in the meta description tag
Whether you are writing your own content, auditing your own site for SEO performance, or hiring someone (pick me! pick me!) to do this for you these are among the more important locations to check for the key phrases that are most likely to turn into conversions for you. Conversions, for most people, mean a contact, a sale or a subscription.
Author: Ken Cook
Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.