Track Referrals and Conversions With Google Analytics

Want a better idea of how your site is performing? Here are some metrics to watch in Google Analytics.

No matter how new and shiny your company’s website is, it can’t be considered a success unless you have concrete evidence of how it contributes to lead conversion and completed transactions.

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Here’s how using Google Analytics can help you transfer your knowledge of a successful sales campaign to that of your site’s performance.

Who’s sending traffic your way?

You can’t know where your customers are going until you know where they’ve been. Google calls the sites that your web visitors came from “referrals.” The sites that send you visitors are in essence sending you potential clients. Google can also tell you if the leads those sites are sending are qualified in a way, by showing you the “bounce rate.” Low bounce rates mean higher levels of engagement. Where possible, reach out to referring sites by offering quality content or the possibility for increased partnership.
[Find it in Google Analytics: Reporting > Acquisition > All Referrals.] You should also pay attention to Google’s pie chart of where your traffic is coming from generally (search, social, other sites, and so on). Strive for a balance, so that a sudden change in search algorithms or Facebook won’t tank your traffic.
[Find it in Google Analytics: Reporting > Acquisition > Channels.]

Are visitors doing what you want them to?

Google offers up its goals section as a way to measure how well your site gets visitors to do what you want them to. Let’s say your main objective is to get them to fill out a contact form. You can do this by setting up a “destination” type goal within Google.

Author: MEG WHITE

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.