A new report on The Wall Street Journal noted that Twitter is underutilized by a majority of real estate professionals in promoting their listings, with most realtors sending out an average of only 0.5 tweets per day.
The report also noted that some real estate agents believe Twitter complements real estate agents’ marketing and brand-building efforts.
The report said that real estate agents send out “about half a tweet a day” to promote listings, home events, and other related updates. Citing a research by Klout, the report stated that real estate agents and offices were followed by 321 people on average on Twitter and published no at least 0.5 tweets daily.
Those who tweet a lot are real estate personalities like Chad Rogers, a Beverly Hills agent and former cast of Million Dollar Listing Los Angeles. Data showed Rogers tweet 16 times a day and has over 242,000 followers.
Quality versus quantity for some agents matters more though, like for Sotheby’s International Realty Canada agent Richard Silver who was quoted in the report. Silver, who has 7,100 followers on Twitter, said social media is an effective tool in directing audiences to his blog.
“Subscribers may not be looking for homes now, but he wants to be top of mind when they do,” the report said of Silver’s Twitter activities.
Coldwell Banker Real Estate public relations vice president David Siroty meanwhile believes Twitter is not as useful for agents unless they use it to establish their authority.
“The trick is to become a go-to source for information,” he said in the report.
Data from real estate giant Zillow revealed that only 8.6 percent of agent profiles link to Twitter accounts.
Author: Sandy Miguel
Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.
Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices.
AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.
According to an International Business Times report, 15,350 agents are currently using the platform. It added that about 24,000 videos are being published daily across RealBiz Media’s video based marketing platforms.