Positioning Yourself to Be the Go To Agent
It’s certainly a whole new ball game out there isn’t it? The buyers are out in force and agents are now fast and furiously competing to both find and market new listing inventory. If ever there’s been a time where listings are the name of the game? It’s right now. We recently did a poll to see what people were most interested in this month in terms of their marketing – the number one choice? How To Get More Listings. Enter this week’s topic!
Let’s look at four tips and tools you can use to position yourself as the go-to agent for listings in your market.
1. Systematically work For Sale By Owners and Expired listings. Make this on the top of your to-do list each week. Send them something. Get voice-to-voice. Go see them. Since they’re already motivated sellers-make sure they know how motivated you are to help them achieve the results you want!
2. Include a PDF. Another strategy came from one of our top agent customers who, before every listing appointment, creates a pdf version of a Just Listed postcard with a picture of the potential seller’s house and all listing details and includes it in every listing presentation as an example of the marketing that she will get started immediately upon getting their signature! (Very clever!)
3. Host an Open House to generate listing leads. In areas where homes are just starting to turn over, you’ll more than likely shake out the 3-4 (or more) other homeowners in the neighborhood who have been thinking about selling. Be sure to do your homework — canvas the neighborhood well in advance of your open house. Advertise it well. Send open house cards, use door hangers or flyers to your existing sphere of influence or farm areas as well. Some agents create an open house field day — where they’ll advertise 3-6 open houses all on the same day, one right after the other. While it makes for a long day, it does showcase you as an agent who has a lot going on and knows how to get things done.
4. Saturate Your Target Neighborhood. Working an area or areas where you know turnover is starting to happen? Blanket those areas with a powerful inventory-needed campaign that speaks to the mindset of potential sellers and spotlights you as the agent to call when they are thinking of selling now or in the near future. Then be sure to follow up on that saturation mailing and make the most of your marketing efforts.
Author: Julie Escobar
Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.
Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the
input and knowledge of its members, AMPI is much more than just a collection of offices.
AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.
AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.