So what is Social Capital? Social Capital is developing “authentic relationships” by being real and adding value. It’s actually better than money in the bank. Why? Because connecting with others and helping others succeed establishes value which separates you from your competition. Why is this so important? Because you end up providing a blanket of services your customer comes to expect and feels there is no reason to reach out elsewhere! They always think of you.
Establishing customer confidence is the foundation for any meaningful and lasting relationship. Creating unquestionable value and surpassing customer’s expectations result in a trusting relationship. It’s very likely you will have a customer for life. Social Capital is the international currency of networking!
4 steps to follow in building Social Capital:
- Give your clients a personal call. Call to genuinely talk with them about things important and of interest to them. Do not ask for a referral at this time.
- Call all the people who have referred business to you. Ask them how things are going and learn more about what they are doing so you can refer people to them.
- List 50 people to stay in touch with. Include anyone who has done business with you the last year and any new contacts you are currently working with (following the same procedure as steps 1 & 2 and follow up with a card on the next holiday.)
- Follow up. Two weeks after you sent cards to your contacts, call them to see what is going on. If the contact is a former client or just someone you’ve talked with before, now you might want to ask for a referral. If it’s a prospect maybe ask to set up an appointment to have coffee and find out if their plans might include using your services.
Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.
Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the
input and knowledge of its members, AMPI is much more than just a collection of offices.
AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.
AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.