Agents: Is Your Social Media Selling?

Let’s face it; social media is a great place to be in 2015. Whether you’re a business owner or a real estate agent, social media has a place for you. But here’s the catch — social media is only effective if you’re doing it right, all the time. We’ve all seen those Facebook pages and Twitter accounts that started strong and slowly faded into the background of the expansive world of social media — but that doesn’t have to be you.

social media platforms

Here are the best social media sites that you can utilize when it comes to selling your listings:

Facebook

Hands down Facebook is the most popular social media site in the world and offers so much when it comes to reaching the right audience. Aside from posting relevant articles and images to keep your audience informed and entertained, you have the ability to post new listings and promote them to the right target audience. By promoting a post of a listing that you are selling, you can reach more than 80 percent of the people that you would organically, and the more you promote, the more people you reach. Facebook also gives users the ability to share, like and comment on these posts, which will then show up on those users friend’s pages. By using Facebook, your listing can reach more people than by traditional marketing practices.

Twitter

Although you’re only allowed 46 characters or less, Twitter is another social media site that can help sell your listings. Twitter is great for interacting with the community and potential buyers, and it’s a great platform for images and videos. Twitter is also useful due to the ability to provide hash tags with tweets, which categorizes key words when people search for them. For example, if you’re selling a luxury home in Lexington, you can hash tag the words “luxuryhomes” and “lexingtonhomes”, so that if someone searches for those phrases your post will be in the shown tweets. Followers can also retweet and favorite your listings, which will then show up on their feed and become visible to their followers.

Pinterest

Pinterest is filled with great ideas and beautiful photos, so it can be easy to get lost in the shuffle. But if you’re creative and have the time, creating your own boards and pinning can be a fun and useful way to sell your listings. You don’t want to bombard your followers with all listings, so you should have different boards relating to the real estate industry, such as home decorating tips, curb appeal, staging ideas, organization etc. Pinterest is a great way to create a following, and the more you pin, the more that your followers will notice you and your listings.

Remember, only consistent, and carefully thought out activity on these social media sites will bring the results that you want. By creating a presence on these social media sites and connecting with your target audiences, you can highlight your listings and get those homes sold!

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.

AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.