What is Google Looking for in 2015

What is Google Looking for in 2015?

Google has a long history of famous algorithm updates, search index changes and refreshes. Already, we know that this update will be bigger than Panda or Penguin. We also know that Google considers mobile to be so significant that they are working to dominate nearly all of its manifestations. With this search update, we should brace ourselves for a tectonic adjustment in the way that mobile search functions.

Google has one purpose, and it’s not to punish you. Google wants to remain the search engine of choice. It can do this only by creating a quality consumer experience. Google knows that the more times it delivers a relative search result to the searcher, the more likely that consumer is to return to the search engine. Although Google’s algorithm can be quite complex, It has some very basic guidelines for how it measures a quality user experience.  You can view these statistics on Google Analytics for your website or through various other tools.

What is Google Looking for in 2015

LowBounceRates – When a consumer clicks on your website and takes no action and leaves, it’s a bounce. Google believes that if the user does not click anywhere or fill out a form, or comment, or visit a new page, then they did not find the page useful.

Fast Page Load – A page on your site should load in a few seconds. Anything longer, and you risk losing the visitor and Google rankings. If your pages or slow, it could be a variety of issues including hosting, plugins, high resolutions images etc.

User Actions – The more times a visitor takes an action on your site (page views, clicks, image views etc.), the more Google believes that search result was relative to the consumer which can bring your page up in the SERP’s (Search Engine Results Pages)

Page Views  – This takes work. The more pages you can get a consumer to view, the more Google believs the site was relative to them.

Time on Site – The longer the visitor stays on your page, the more likely it is that they are finding your site to be quality. Google rewards accordingly.

Mobile Responsive – In 2015, your site has to be mobile responsive. Be careful also to check on embedded forms and videos to be sure they are responsive. Youtube videos are not responsive on their own. You will need to install wrappers with coding or WordPress plugins to make your videos responsive.

Quality, Original, Unique, Longform Content – Google believes longform content is probably more valuable than short form content. Although a 300 word blog post can still be indexed if it is content build around non competitive topics and keywords, the average page one Google ranking web page has 2000 + words.