Vallarta Real Estate: Drones Are Changing RE Marketing

Article reposted from Winningagent.com

Drones Are Changing Real Estate Marketing

Steven, a Realtor and real estate photographer in New Jersey recently told me:

The drone stories and questions have been a hot topic lately and every story or question on the site has drawn me like a fly to light. Before I had my drone I was dismayed at the lack of response I would receive when I brought up drones. Now that I own a drone there seems to be a steady but growing small demand for drone flights. I believe that at full maturity it has financial value. More than the drone revenue, it seems to be opening doors for agents who now take notice of my services and comment, “You provide done photos?”. It will be hard to calculate the totals but it does seem like the conversation and the drone are going to grow my regular photo business.

Yes, your comments are what many others are seeing. There is a recent article at cbsnews.com entitled “9 Ways Drones Are Changing Real Estate.” Summarizing the article, the 9 ways they talk about are:

  1. Budget-friendly aerial photography
  2. Buzz for listing agents
  3. Better views of bigger homes
  4. Look at the land (large properties)
  5. A more personal view of the property
  6. Tour of the town (showing the local neighborhood)
  7. Remote viewings (future possibilities)
  8. Increasing privacy concerns
  9. Increasing liability concerns

I think you are experiencing a lot of #2. Agents are drawn to the latest marketing techniques and while drone photos are not important for all properties, for larger homes (like this one), it can have a huge impact.



AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy and efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

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