A new study, conducted by our team in partnership with WAV Group, reveals that many brokers are still struggling with lead management, and losing far too many prospects in the process.
Posing as consumers, researchers inquired about listings on broker websites, Zillow.com, Realtor.com, and Trulia.com. Reaching out to 384 brokers in 11 states, we found:
- 48% of inquiries went unanswered
- Average response time was 15 hours
- Call-back attempts averaged 1.5
- Email contacts averaged 2.07
The Burden of DIY Lead Gen
In speaking to countless independent brokers, common themes run through their lead generation experiences: It’s expensive, hit or miss, extremely time consuming, and often confusing thanks to a digital landscape that never stops shifting.
“The survey may sound surprising, but I can relate,” says David Vane of Weichert, REALTORS®— New Colony. “As an independent, you’re overseeing multiple websites, worrying about rankings, and collaborating with SEO experts, and clients can fall through the cracks.”
“Staying in contact is important, but having a polished e-mail campaign full of information, tips, and tools that buyers and sellers can really use adds value that makes a difference,” says Michael McKenna of Weichert, REALTORS®— New Colony.
Investing in Leads
The Weichert Lead Network was launched more than a decade ago to streamline the lead generation process for our franchisees by quickly qualifying prospects and providing a “warm hand-off” to their agents in the field.
Our state-of-the-art call center is staffed seven days a week with experienced associates who can engage with a customer immediately.
Author: Blanche Evans
Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.