Real Estate Marketing Strategies: Do You Need To Be Lucky to Succeed?

While working with one of my clients today, helping her to release her self-limiting beliefs; she brought up the old belief that she had been carrying for decades. “I have to be lucky to succeed.”

I asked her how she would benefit from releasing and reprogramming that belief and she answered, “I would be more motivated to take action.”

During the reprogramming process, I asked her to go back to the origin of this belief, and she vividly recalled sitting in the living room with her parents and watching TV. When shows would come up that would showcase a successful person, her parents would always say, “look at them, they are so lucky.”

 Do you need to be lucky to succeed

She realized that even at a young age that her parents used this statement as an excuse for why they didn’t have more material possessions. She realized that whenever her parents would say that, they would deflect the responsibility for success on to something beside themselves.

She had the further insight that by telling themselves that success depended on luck; they could more easily accept the scarcity in their lives. I asked her to tell me how she benefited from believing as her parents did. She answered “It gave me a feeling of belongingness with the family to believe the same way they did.”

I asked my client to tell me what would be the negative consequences of continuing to hold on to the belief “that her success depended on luck.” She was surprised to realize that as long as she held on to that belief, she wouldn’t really work her hardest to succeed. She would never give 100% as long as she thought her success depended on luck.

With that insight, it was easy for her to choose to install some updated Empowered beliefs.

  1. Now I know that my income is a direct result of my efforts
  2. My vision takes me to my goals
  3. I always get what I focus on
  4. I am a magnet for my ideal clients
  5. As I project confidence, I become a magnet for an abundance of my ideal clients

Has this ever happened to you? Have you ever believed that something outside yourself is responsible for your success or lack of success? Have you ever attributed your lack of success to a lack of luck or to the belief that the economy is responsible for your lack of success?

It’s easy to fall into the trap of feeling like a “victim”, rather than realizing that you are the deliberate creator of your life.

I recommend reminding yourself of these quotes:

“If it’s to be, it’s up to me.”

“Whether you believe you can or you can’t, either way you’re right.”

Gary Keller states in his new book SHIFT: “It’s not about the market it’s about what you do.”

I have been telling my clients for years, “Your success depends on your mindset, not on the marketplace.”

Knowing this, I see my clients make tremendous strides in doubling and tripling their incomes and in many cases creating a multiple 6 Figure income once they have “unwavering faith” in themselves.

I highly recommend that you release any self-limiting beliefs that put power outside of your control and install Empowered Beliefs so that you too can be one of the TOP real estate agents; even in tough times.

Author: Dr. Maya Bailey – Realty Times

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

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Cras rhoncus ipsum ac dolor. In hac habitasse platea dictumst. Nulla dapibus ultricies pede. Quisque augue risus, porttitor nec, suscipit ut, pellentesque quis, lacus. Duis adipiscing purus eu metus pharetra porttitor. Aenean sapien nisi, sodales non, facilisis nec, ultricies et, erat. Cras aliquam. Maecenas mi. Sed lacus arcu, malesuada id, ultricies et, ornare non, dolor. Maecenas turpis lacus, vehicula nec, blandit in, laoreet a, nibh. Donec aliquet. In et leo tincidunt tortor rhoncus convallis. Nulla facilisi. Praesent bibendum semper eros. Morbi risus. Nam tellus leo, ullamcorper egestas, venenatis quis, viverra ac, mauris. In hac habitasse platea dictumst. Curabitur at velit vel sem auctor hendrerit. Integer mauris orci, vehicula eu, feugiat ac, hendrerit ut, dolor. Fusce elit nulla, gravida quis, vulputate eu, rutrum vel, lectus. Integer cursus luctus nisl. Quisque quam. Aliquam lectus urna, porta in, viverra eu, pellentesque a, massa. Etiam eros sapien, porta et, aliquam et, bibendum sit amet, erat. Sed condimentum interdum lacus. In ut ante non felis tincidunt porta. Aenean aliquet ornare sem. Nunc dignissim, erat sit amet vulputate cursus, elit magna facilisis massa, quis hendrerit nunc odio id dui. Proin interdum dictum arcu. Pellentesque erat ante, ultricies ac, porttitor ac, dictum et, purus. Donec enim odio, gravida ut, imperdiet quis, rutrum ut, lacus.

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Top Things To Consider Before You Buy A Condo

Condos were once thought of as homes that attracted singles or couples, often without children. But today, condos are growing in popularity and attracting families of all sizes.

Condos can be an excellent choice for the right buyers. Here are a few things that should considered before purchasing a condo. Most buyers start with the condo itself. That may be a good place to begin but, before they buy, buyers should also consider other factors outside of the condo.

Things To Consider Before You Buy A Condo

Some developers are building condos that have a look and feel like single-family homes. These modern condos have great rooms and open, flowing floor plans that look and feel like a single-family home rather than an apartment or condo.

One of the major attractions of condos is the low maintenance. The community area is maintained by an association funded by the dues that homeowners pay into it.

That’s why buyers’ first consideration should be to explore the development and make sure they like the look and feel of the complex and surrounding community. There are codes and restrictions, often referred to as CC&Rs (covenants, codes, and restrictions) that buyers will have to abide by once they purchase a condo. Buyers should ask to review them before making an offer to purchase a condo. These regulations help ensure that the community maintains its general appearance and any necessary repairs of the external areas.

Review the association’s budget. It may be necessary to get the seller to provide this information because it may not be released to a non-owner who is only a potential buyer. However, in considering buying into a development, it’s almost like going into business with the neighbors in the complex. It’s important to make sure that the association is running properly and has enough of a reserve for necessary expenses and maintenance. The budget and CC&Rs will give an idea about how stable the association is and if increases in the homeowners’ association dues are likely each year.

Find out how many owners in the development are delinquent on their dues. A condo complex that has a high level of delinquencies can cause problems for buyers when it comes time to get a loan or sell the condo. Some loans are not approved if delinquency rates are higher than 15 percent.

Review the minutes from the association’s board meetings. They will reveal the day-to-day issues that occur each month and give an indication of how the development is run. For instance, lots of complaints and filings about noisy residents, loud parties, or dog droppings on the lawn reveal potential problems with neighbors. The minutes will also reveal if the development is engaged in any lawsuits.

Understand what your responsibilities are for the upkeep of the condo. Find out what the association takes care of and what the homeowners have to maintain. Look at the association’s property management team and see how many times the association has changed management companies. Find out why. This will may reveal how responsive the association will be should residents need its assistance.

Ultimately, buyers need to ensure that when they purchase a condo they’re not buying into any legal battles the association is in the middle of and that they will be able to live in their condo the way they want. Study the CC&Rs and do due diligence before buying.

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the

input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.

AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

 

 

Buyers, Know When You Have A Good Home Inspector

Good morning world, today’s topic is Inspectors and how to know a good one from an egomaniac with an agenda. Didn’t know that could happen? It does more than you would think. Inspections are a critical part of any home purchase. When looking for an inspector, you have to first look for a person or a company that is impartial. You don’t want someone with a lot of unsolicited opinions about the home you’ve chosen. Anyone who walks into your potential new property and says “oh my god, look at this place, you’re wasting your money” needs to be kicked by the wayside, and fast. Doom and gloomers should have no place in telling you about your house.

Know When You Have A Good Home Inspector

What you need is a professional, honest person that will tell you all you need to know about a house and it’s systems; good or bad doesn’t work into this scenario. They look at everything: outside – roof, walls, grading, walkways, etc… inside – heating, plumbing, walls, ceilings, floors, etc… and tell you the condition of everything. Now these things could be in working condition or not, and the only opinion the inspector should have is if he or she recommends repair, or if things are in working order. An inspector should not say, “this is horrible” or “you shouldn’t take the house because of this”. An inspector is not God, or a licensed contractor and beware of those Inspectors that are (contractors that is; if they are actually God, you should listen to everything they say). It is a conflict of interest to have your inspector be both and in my opinion, you should be afraid that this person will slant any information to their benefit, in order to get a job out of any potential problem.

I actually had a gentleman come into a home to do an inspection for my clients and his opening line was “I’m the bad news bear, I’m here to tell you all of things wrong with this house and why you shouldn’t take it” ARE YOU KIDDING ME!!?? The worst part, is that he actually did a decent job with the inspection of the house, other than the running commentary of “oh no, look at this” and “What were they thinking”. His approach did not allow me to talk frankly with my clients about the results of the inspection and actually made me have to talk them “down off the bridge”, so to speak. Because of his comments, I wound up dealing with a terrified couple. They were first-time home Buyers so they were already nervous about the whole process, which can be overwhelming in itself, but they had now become convinced that the home was falling down and that they should walk away. This made it difficult to explain to them that there are things that you definitely ask to be fixed when coming back to a listing agent with your reply, and there are things that you sometimes leave as normal wear and tear, which is something you have to deal with when you buy a home.

What was even worse was that this home was perfect for them, they had been looking for such a long time and it fit the bill on every level. Yes, there were things that definitely needed to be fixed, but it was totally salvageable and the Sellers were more than willing to work with them to make things right. This man almost lost these people their dream and that makes me angry. Ego and attempting to “save” someone from something have no business in an inspection. It’s an educated opinion, one which helps you understand your property and how it works. It is also meant to help you understand when you need to bring in a licensed contractor, to let you know exactly how much and what needs to be done. Their opinion is not the end-all-be-all and anyone that acts that way should be removed from the situation.

In the end, ask your Realtor who they recommend. They probably have someone, or a few someones whom they trust and have used on a regular basis. You should trust your Realtor implicitly, so why not trust them with this as well. After all, they want you to find the right home and be informed, so naturally they would want you to have a good, thorough inspection company.

Author:  

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years.

It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Brokers: 4 Keys To Keep Change From Creating Vulnerability

Recruiting Secrets to Stay AHEAD of the Competition

Are you looking to make some changes in your company? Change is GOOD, but properly timed change is GREAT! We have all heard the saying; the only constant thing in life is change. The same is true for your business. Change is necessary and needed to move forward. However, change is also the #1 reason for vulnerability in a real estate office.

When you are vulnerable, you can lose agents. There are also times when you should NOT implement a change.

Keep Change From Creating Vulnerability

Change is the #1 reason for vulnerability. When you implement change, there are a certain number of agents who will be unhappy with the change. It has the potential to create some resistance in your office. We understand that it’s impossible to implement a change and have everyone be happy. But here are some tips for implementing change to control vulnerability.

#1: Try to involve your agents whenever possible: If you are changing locations, ask a team of agents to help you locate a new location. Go out with them to scout out new office space. Let your agents sell the group on the new location. You could also set up a committee to determine the new colors for the office and ideas for office design. Let them spend their time with the designer, but you can make the final decisions.

#2: Use the exchange method: When you take away or add a service, use that opportunity to evaluate all your existing services and tools. Whenever a company tells me that they are going to add a tool or service, I usually ask them, “Are you planning to discontinue any services or tools in the near future?” Or if they want to discontinue something, I want to know their plans for the near future. This allows you to hold a business meeting with your agents and explain that after careful evaluation of all your tools and services, you are making some changes to better support them in their business. You can explain that a certain tool or service is not yielding great results, so you are implementing something better for them. Another example is: If you are changing compensation, or implementing a new fee, time it with the implementation of a new service. “We are implementing a transaction fee of $______ but you will no longer be charged for _______.”

#3: Grandfather your existing agents whenever possible when you are changing compensation or fees: Money is always a tricky change, and possibly the most delicate one. When possible, “grandfather” the existing agents and apply the change to those new agents who will be joining after the implementation. Another idea is to grandfather all agents whose production is above a certain amount. You could say “If you are generating GCC of $90,000.00 or more, you will be grandfathered with regard to the new changes.” You can also grandfather agents who have been with the company a long time. “If you have been with our firm for 10 years, or your production is $_____, you will not be subject to the new changes.” Keep in mind that emotional agents will usually not leave because of the money, but they are hurt that after so many years, or at their level of production, that you would take money out of their pocket, or not honor the original agreement that they had.

#4: A management change is also tricky: Whenever you change managers, you should consider the personality of the manager that is being replaced. If the manager that is being replaced was very friendly, emotional and well liked by the agents, you would be more vulnerable with a new logical manager. If the manager that you want to put into place is a different personality, you can decrease your vulnerability by putting in an interim manager, or yourself, while they go through their mourning period over the loss of their manager they liked. What I found worked well was to personally manage the office for a period of 6- 12 months. During that time I would look for a new manager. When I found the new manager, I would bring them in as a manager in training and co-manage with them for 3 months. After 3 months, I would turn the office over to the new manager, and ease out over the next 30 days.

Times to avoid change: There are two times that you want to avoid making a change if possible. Do not make changes during “recruiting season” or when their production is at a low point. The months of August/September and December/January are probably the two most vulnerable times to make a change. Agents typically have fewer listings and pendings during this time, so making a move is easier. You also do not want to make a change while you are already vulnerable from a prior change. For example, if you just changed the name of your company, don’t change the compensation plan the following week.

Bottom line: The best way to retain your agents if you are vulnerable, is to always be working on retention. Start today by sending thee notes a week to your agents. Think of something nice to say about them and let them know how much you appreciate them. If you always practice retention, the competition will have a tough time raiding your office.

Author: Judy LaDeur 

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

5 Things You Can Do to Control Your Market

“Like all financial markets, the real estate market has a history of going up and down, and up and down. It’s always been that way, and it’s always going to be that way, isn’t it?”

That is an observation I’ve heard Floyd Wickman make countless times near the beginning of almost every talk, followed by this connected thought: “Not only does the market go up and down, but so does the population of real estate agents who are actually working.”

People tend to leave the business when the going gets tough, when the economy is in crisis, or when interest rates soar, or when distressed properties destroy home values.

 control the real estate market

And people tend to get back into the business when things look rosy and robust — like now, for instance.

Almost all of the real estate industry pundits, bloggers and experts have been trying to convince us that things have finally turned around and everyone from the President to your local Chamber of Commerce will be singing, “Happy Days Are Here Again.” But have things turned around? Are happy days really here again? Is this the “up” market we’ve been wishing, hoping, waiting and praying for?

The simple answer is no. But that’s not the worst part. May I tell you the worst part? It will never get here. Not ever. Not ever again. Do not despair, because it doesn’t matter. There is a solution to whatever the market happens to be doing, but before we go there, I want to offer my take on why an “up” real estate market is a thing of the past forever.

Because the real estate market is such an integral part of the economy, neither one is insulated from global economic forces. They used to be, back in the good old days. But “global economic uncertainty” is now a permanent fact of life and we live in one big interconnected world economy.

As much as I’d like to think that what happens in a village in the Sudan doesn’t affect what happens to the market in the village of Ann Arbor–that would be naïve.

As much as I would like to believe that whatever the Central Bank of China decides next week won’t send shock waves through Wall Street and then to Main Street and then to your street, we all know better.

Real estate is a consumer market, and consumer confidence drives our financial markets. Feelings. Nothing more than feelings. And with the constant daily flood of market information, people feel unsettled and confused.

As much as I wish for a return to predictability and stability, the clear message of the mortgage meltdown was that unregulated capitalism simply does not work. We are facing a future of more meddling and manipulating which always creates artificial market conditions.

It’s up one minute and down the next. In other words, up and down really don’t apply any more. It’s more like sideways. The market is now a moving target. So what’s a Realtor to do? Hey, relax. Take a deep breath and mentally rise above the moment. Understand that the market just is what it is. There’s no point in complaining, panicking or wallowing in confusion. Control the controllable instead. Listings are the name of the game. Even if they legislate dual agency out of existence, listings are still the name of the game. You cannot control dollar volume. You cannot control prices. You cannot control buyer sales. But you can control listing appointments.

Maybe it’s just that simple. Even if it’s not always easy.

Here are 5 things you can do to control YOUR market.

1. Generate leads. Talk to people every day. Have real estate conversations. Can you ask this question? “What are your real estate plans for 2014?” On the phone. In person. Everywhere. How about making a commitment to have at least 3 legitimate real estate conversations a day? A recent Lending Tree survey of single-family, owner-occupied homes stated that 71% of homeowners are thinking of selling this year.

If that’s even anywhere close to true, that’s a lot of people who are thinking of selling. Seek them out. Talk to them. Having real estate conversations is something you can control.

2. Convert leads to gettable listing appointments. This is done by the process of elimination. Go on the ones where the conditions are right for you to leave with a listing. Keep in touch with the ones where the conditions aren’t right yet, and keep in touch until they are. Don’t go if your attitude is wrong. If your attitude is, “I need this listing,” don’t go. If your attitude is, “I’m going over to see if I want this listing,” you have the right attitude for get-ability. You control that. If all the decision makers aren’t going to be there, and willing to give you enough time, don’t go. If they aren’t at least thinking of selling, don’t go. If they won’t tell you in advance either how much they think it’s worth, or how much they owe and how much they need, don’t go. If you don’t have enough information to do a ballpark market analysis in advance, don’t go. If you haven’t been referred in, or validated in advance, don’t go. Those are all factors you can control.

And by the way, if it’s a buyer lead, and they have a house that must be sold first before they can buy, don’t show houses. They are lookers who should be listers.

3. Present with skill. Here’s a Wickman Rule of Thumb: Never talk price until they are sold on you and your company. In other words, you can do the right thing at the wrong time. Before anyone will believe what you have to say about the price of their home, they have to believe you can get the job done. That takes skill. What does it take to develop skill at presenting? Training. A history-proven track to run on. Practice until you are competent, confident and natural. And then do it. Live. In the field. At the kitchen table. You are in control of that.

4. Price it to sell. Most Sellers have an unrealistic idea of the value of their home. They are by and large misinformed or uninformed. But they have hopes. And they have very persuasive reasons why we should accept their price.

“In case we get an offer.”
“We want to at least try a higher price for a couple of weeks.”
“We need some wiggle room to negotiate.”
“That’s what the neighbors sold for.”
“That’s how much we have to net.”

We’ve heard it all, haven’t we? But the professional listing agent knows how to get them to agree to base their price on the market, not on their needs. Even if the market is a moving target, use the facts all the co-brokes will use to decide if your listing is worth showing. Use the facts the buyers will use to make an offer. Use the facts the appraisers will use. Use the facts the underwriters will use. If they won’t agree to price it to sell, don’t take it. Or at least don’t take it without agreement in writing to adjust the price when there is no activity.

You can control that.

5. Keep in touch. Keeping in touch begins with asking, “What is your preferred method of communicating?” Or, “May I keep in touch?” There are lots of automated systems, apps and software programs that prompt you to keep in touch with prospects, clients, leads, referrals and pending transactions. Find the follow up system that works for you and work it. If you find yourself losing business by not keeping in touch, use Floyd’s 1-31 prospect follow up system. You don’t have to be high-tech to master it. It is easy to learn, simple to operate and it creates the follow up habit quicker than any app I’ve ever seen.

If you are asking yourself, “What is Floyd’s 1-31 prospect follow up system?” all you have to do is ask an agent who has already been ‘Wickmanized’ and I guarantee they will gladly take the time to share.

Don’t worry about keeping that moving target in your sights. Do the 5 things you can control, and your market will be everything you want it to be.

Author: Mike Pallin – RealtyTimes.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Three Reasons A Buyer Chooses The Home They Did

There are three reasons a buyer chooses to buy a home:

  • Location
  • Condition
  • Price

Reasons A Buyer Chooses The Home They Did

Let’s take a look at each:

Price

First, you need to know if your neighborhood and price range is in a buyer’s market or seller’s market. A buyer’s market is characterized by large inventories of 6 months supply or higher, fewer buyers making offers, low offers, and many seller concessions. A seller’s market is characterized by low supply of 6 months on hand or less, heavy buyer traffic, multiple offers, and close to full price or full price offers.

Bankers, buyers’ agents and buyers all have access to the same information that your agent has given you. If you overprice for the current market, your potential buyers won’t get their loans approved.

Condition

Allow your real estate agent to help you market your home by putting it in the best condition possible. Buyer’s pet peeves may be easy items to fix, but you don’t want your house to go to the bottom of their list because you failed to paint, mow, replace the carpet, etc. Sometimes you have to invest a little money to make money.

Location

You can’t do much about your home’s location, but you can make your home more attractive with lovely landscaping, fences to block out ugly views and sounds, a lower price and immaculate condition. If you do have a great location, don’t overprice.

It’s hard not to be sentimental about the home you’ve lived in for years, but to buyers, your home is a commodity. Like you, they simply want to make a good deal on a home they love.

You’ll quickly find out what real estate agents and their buyers think of your home. If you get a quick offer, you know you priced it right for the location, condition, and the current market.

If you don’t get an offer within a couple of weeks, or whatever period is normal for your area, there’s something wrong.

Author: 

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Social Media for Luxury Real Estate

Anyone trying to sell anything knows that marketing is important, and the marketing industry has become obsessed with social media. For most real estate, this is no exception, but for those in the luxury niche, it can be difficult to pinpoint which marketing tactics just won’t work. After all, luxury is all about exclusivity, while social media is all about accessibility. Making the two work together is tricky, but it can be done.

social-media-for-luxury-real-estate

History of Luxury Marketing

Marketing in the luxury niche has always been prone to paradoxes. You want your brand to be visible, but not easily obtainable. It’s just like you want your product and service to be accessible and convenient for your target audience, but not to the world at large. In both scenarios, the answer comes down to knowing and targeting your audience. Yes, you might want the world to know your name, but you don’t want to pull a Gucci and lose your status because of overzealous sales and marketing tactics.

When Gucci tried created a mobile app, they failed to connect it with fashion; this created a disconnect with their audience and failed to meet user expectations. They also failed to maintain the quality of their products in their social atmosphere, which made the brand seem like it was losing focus.

Real Estate and Social Media

When it comes to social media, there is a different tactic for every niche. Private agents might use Twitter and Facebook to build their network and connect with people looking for homes in their area. Luxury homes are often sold to people from other regions though, so this is not the best usage when it comes to the luxury side of real estate. LinkedIn can be used to make business connections and build an agent’s portfolio, but that’s more on an individual level than “brand.”

Making Luxury Social

So how can luxury be made social? Well, the first way is to focus on image rather than listings. Everyone on Twitter won’t be able to afford your houses, and you don’t want them to. However, you do want them to wish they could buy your house. That’s where the definition of luxury lives: desired status.

So don’t focus on selling your listings on social media, focus on your brand personality. Luxury real estate is often judged first and foremost on looks, so why not focus on social platforms that celebrate pictures? TOWN Real Estate’s LookUpNewYork instagram campaign is the perfect example. They encouraged New Yorkers to send them noteworthy examples of beautiful architecture in the city. This was a brand awareness campaign, and it was able to engage a large audience without affecting the perceived audience for their listings.

Here are some specific ideas that can be used for luxury real estate social media campaigns:

  • Use apps like Instagram to post pictures of listings, encourage people to comment
  • Tweet updates about the state of the luxury market
  • Tweet news about celebrity real estate purchases
  • Host a best photo contest for pictures of beautiful buildings. If you operate in several cities, you can host one contest at a time and cycle through each location.
  • Post about high-interest properties that are for sale or have recently sold (not necessarily just you listings- anything newsworthy)

Focus on images for the masses and statistical information for your target audience and you’ll be able to find the balance between brand awareness and brand exclusivity. The important thing is to figure out who you’re targeting with each social media platform, and focus exclusively on maintaining consistency for that audience.

Author: Deborah Boza-Valledor 

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

The 4 Steps to Social Media Marketing

One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

I especially appreciate this infographic because it doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.

4-steps-social-media-strategy

Source: marketingtechblog.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Which Social Media Platforms are Right for You?

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media.

But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone major changes in recent months, which affect how effective they are for different functions.

social media platforms

How to know which platforms will best meet your needs?

I asked Alex Hinojosa, our vice president for media operations at EMSI Public Relations, to share some tips for helping you decide.

First, he says, if you plan to handle your social media marketing yourself, try different platforms and use ones with features you enjoy. That will help ensure you stick with it, and may lead you to create inspired content that’s more likely to be shared.

Be on at least two platforms, he says. (If one’s mostly personal stuff for family and friends, it doesn’t count!)

Here’s Alex’s rundown on the advantages and disadvantages of the four most popular platforms:

Facebook: This works best if you’re an individual interacting on a personal level, as opposed to a business. Artists, authors, public speakers and certain other professionals may benefit from having potential customers get to know them on a more personal basis.

A downside to Facebook is that, in an effort to make money for shareholders, it has begun requiring users to pay for the potentially unlimited visibility that used to be free.

Twitter: Posts are limited to 140 characters – about the length of a headline – and can include a photo or link to a website. This is a great network for getting to know people without sharing a lot of personal information. Plus, you can follow whomever you want, and anyone can follow you.

“It allows you to easily connect with prospects and potential associates, so it’s great for businesses,” Alex says. “People use it primarily as a source of news, which makes it easy to interact with people you don’t know – you have something to talk about.”

Twitter is now aggressively cleaning house of “robot” followers – dummy accounts sold for cheap that make it look like the buyer has a huge following. Even if you don’t buy robots, you may end up with some as followers. “Don’t buy followers and delete any of your followers that don’t appear real. Twitter limits how many followers you can have, so you don’t want to waste them on ‘bots,” Alex says.

LinkedIn: The social network for professionals is a good place to find and meet people within and outside your industry. People can easily see your credentials and endorse your skills. The background information on your profile page – where you went to school, other companies you’ve been associated with – provides great fodder for finding common ground with strangers and building relationships.

Google+: The Google search engine favors anything posted on Google+, which is great for SEO. It also combines the best features of Facebook and Twitter, including photo sharing and categorizing content using hashtags (#).

“Right now, Google+ can be anything you want it to be,” Alex says. “It’s still new, just more than 2 years old, so it’s still defining itself. I think it will be the next social networking giant.”

As Alex suggests, if you plan to handle your social media marketing yourself, take into consideration the modes of networking that you enjoy along with the best platforms to meet your needs.

If you have limited experience in social media, jump into the platforms that seem to best align with your goals. You’ll have a learning curve, but a little practice goes a long way. And you’ll soon wonder why you didn’t get more involved a long time ago!

Author: Marsha Friedman – RealtyTimes.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.