When my mom started Mickie Ardi & Assoc. in 1978, the world of real estate was vastly different than it is today. She built her business on personal face to face client relationships, and to this day she continues to hold those same values. Mickie became a prominent figure in and around the San Fernando Valley with both clients and other real estate professionals. Our office was consistently flooded with business. However, within the last few years there has been a significant change, mainly due to the rise of technology.
More and more individuals are foregoing the traditional route of buying and selling through local agencies, turning instead to the immense world of the internet to seek out industry professionals. Any quick search of real estate or buying and selling homes will return pages upon pages of results from your search engine, and there are more ways than ever for individuals to list and sell their homes on free listing websites. As with any industry undergoing changes due to technology, setbacks will happen. How you respond is what matters most.
Creating an online presence is essential in this day and age. Utilizing social media and keeping an updated website are just a couple ways to keep directing traffic to your office. Yet nothing will replace personal client-agent relationships. People buy and sell their homes primarily because of major life events which can be emotional and dramatically alter their trajectory in life, such as a change of career, marriage, divorce, growing families, and retirement. For many of these people, attempting to go it alone can often be very stressful. Therefore, what we offer as agents is more than just a service. We end up filling many roles, including that of financial advisor, therapist, and close friend. Our focus on our clients as people first gives them the security, confidence, and trust to return to us time and again, not only as returning customers, but as lifelong friends.
Listen to the dreams and goals of your clients and your community. That is the next step to bettering your business. Don’t be afraid to reinvent yourself. Change is necessary, and promotes growth. Do find time every day to build your online presence and participate in the world of social media, but don’t forget about the importance of continuing to build personal relationships within your local community.
Author: Debi Ardi
Why Use AMPI?
AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.
AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.
Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.
Developed over the years with the
input and knowledge of its members, AMPI is much more than just a collection of offices.
AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.
AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.
The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.
AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.