The 4 Steps to Social Media Marketing

One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

I especially appreciate this infographic because it doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.

4-steps-social-media-strategy

Source: marketingtechblog.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Vallarta Culture: Moving Along

As in the phrase “Move along, folks, nothing to see here…” we have found the events of last week somewhat inflated. Puerto Vallarta hosts the North American Travel Journalists Association (NATJA) this year, as the city plays host to their annual conference from May 4-9, 2015. Attendees will observe a city brimming with exciting and fun things to do. Their activities will include special performances of music and dance; zip line tours; water adventures such as fishing, snorkeling, dolphin and whale watching; horseback riding, jungle hikes and ecological tours; beach clubs; golf; and Puerto Vallarta’s incredible cuisine.

May Day has been a time for protest and demonstrations since the USA and their unions first called for the introduction of an eight-hour work day by forming a general strike to press for these demands in 1886. Businesses normally are closed on this day, in Puerto Vallarta as well as cities all over the world. This year, demonstrators clashed with police in Istanbul, Turkey; Milan, Italy; Seattle, Washington, USA, resulting in scores of arrests and injuries. Istanbul’s Taksim Square had 10,000 police stationed around its perimeter.

In Puerto Vallarta six guys in two pickup trucks drove to three banks, busted the windows and tossed Molotov cocktails through the doors. Those were their weapons. As afore mentioned, the banks were closed, empty. This group also set fires at five gas stations. Storage tanks did not blow up and the perpetrators warned everyone to get out of their way to avoid harm and injury. It is rumored these incidents were carried out by the Jalisco New Generation Cartel to show how quickly they can mobilize. They also were reportedly responsible for events in other areas of Jalisco and neighboring states.

Social media is not a reliable source for our news. Facebook was the only place the fires of Puerto Vallarta were difficult to extinguish. Amazingly, an automobile on the Guadalajara-Colima highway overheated and was reported, repeatedly, as cartel activity. News in the USA was highly focused on news of the day that six Baltimore police officers had been charged in the death of a citizen.

The evening of May 1 in Puerto Vallarta found people on the beaches, walking the Malecón and filling bars and restaurants. Locally the query of the day was where to watch the Mayweather vs. Pacquiao fight, which turned out to be as humdrum as the 6’O’Clock news in Puerto Vallarta.

We expect the North American Travel Journalists Association (NATJA) to report that Puerto Vallarta is, indeed, all it’s purported to be: [Truly a world class tourist destination, named “Friendliest City” by Conde Nast in 2001, “Best place in the world to retire” by AARP (North American Association of Retired Persons), “Best Vacation Destination in Mexico” by USNews.com in 2010, “Most Romantic Place in Mexico” and “Favorite Beach Destination in

Mexico” by About.com in 2012, “Best place for Conventions” in a convention marketing magazine and listed in “Top 10 Destinations in Mexico” by TripAdvisor in 2015].

Que es cómo es.


Mexico is moving in the right direction, working to raise the real estate standards to protect buyer and seller interests. AMPI (our National Real Estate Association) plays a key role in the real estate industry in Puerto Vallarta, Mexico, working closely with local, state and national governments. Our local AMPI Association is leading the country in developing and implementing real estate standards.  To become members of our local AMPI Association Real Estate professionals sign our Bylaws that require our members to follow our Ethical Code of Conduct;  to use our contract forms which have been legally vetted to protect buyers and sellers; to participate in and comply with our MLS Rules and Regulation along with using the shared database. Our Bylaws, Code of Ethics, MLS Systems, Contracts and our other systems are constantly improved on through the expertise and experience of our members.  Find a Committed AMPI Professional Here

Top Web Design Trends In 2014

This week, we have taken it upon ourselves to outline and explain the most important trends in web design for 2014. The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and storytelling design.

Web Design Trends

1)      Responsive Design: the most critical for small business. Why? Because it is quickly becoming the standard, and if you don’t comply, it will negatively affect your Google ranking. Responsive design means a set website is a thing of the past. Instead, we must not feel like all elements that fit on a desktop must be present on the screen of a smartphone. That’s where the design comes in, finding a pro who knows what will work best on a smartphone, tablet, or desktop-size screen, and including the elements that make for the most seamless and enjoyable format.

2)      Simple Design: Simplicity refers to the integration of best practices so site visitors get what they need seamlessly and without complication. What simplicity does not imply is generic. Yes, to powerful images. Yes, to meaningful content. Yes, to sleek and purposeful navigation. So how do you decide what is and what is not important? The right designer, of course. See, instead of random guessing, a qualified designer or team will do split testing to gauge response – taking out much of the guesswork. Plus, an experienced design team will have worked with similar companies/formats and should have a pretty good idea what is working, and what is working well. They will also be able to use pragmatism and remove your own personal bias and emotion.

3)      Storytelling Design: this methodology suggests that users are told a story through concise, compelling copy coupled with strong imagery as they scroll down the page. Another way to say it? MAKE. IT. FUN. Let them discover who you/your company are by letting it unfold before their eyes, so to speak. Let them start where you did and fast-track them to how you arrived at a solution. Gone are the days of “I am so great” over and over again – in every nook and cranny of your site. (At least we hope it will be after reading this.) Imagine scrolling down to the bottom of a website page, where the process unfolds like a fairy tale, or an evolution of sorts. Set a goal/challenge your designer, with something like this: “I want new visitors to be able to move down from the top of the page to the bottom in 30 seconds and have a crystal clear idea of who we are and what we do. And for repeat visitors, I want them to easily identify where to go to make a purchase, or visit our blog, virtually without having to look.” Sure, an effective “storytelling” website is easier said than done. But it’s a worthwhile challenge – and if it’s done well, you’re pretty much assured of a website that will be the belle of the ball.

Source: Forbes Magazine

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Vallarta Culture: Covering Up

Amazingly, we see tourists in Puerto Vallarta in grocery stores and shopping malls wandering around in bikinis! Aside from being cold, some are simply not easy on the eye. We can say the same thing about fellows walking down streets (that are not located on or even near the beach) wearing those teeny tiny revealing swimsuits. Leaving nothing to the imagination is not a normal Mexican practice,Mexican men may pull up their t-shirt on very hot days, exposing their tummies (certainly not attractive, and slightly offensive) but they will not go around the streets shirtless. The beach boys, surfers and fishermen wear shirts and would never dream of parading around in a speedo.Mexicans take service very seriously and, unless one is in a fine dining establishment, it is unlikely they would ask someone to cover up, but they aren’t amused and will have some trouble communicating with a skimpily dressed customer.

Mexico is primarily a Catholic country. Until recently, women wouldn’t go into a church without a head covering and older ladies still insist on wearing a mantilla on their head. They will openly stare in disdain at young ladies who have no modesty.

Recently we saw a young man asked to leave a beach restaurant. He was treated with respect and no one made a scene but it was also clear that a muscle shirt was not proper attire, no matter how close the ocean.

As visitors, it is our job to be respectful. We can still have a good time. After all, Mexicans are not quiet. They are very colorful and love to enjoy themselves. One glimpse of a holiday calendar leaves no doubt for their penchant to party. But let’s please not offend the locals while we are at it.

There are constant changes in Puerto Vallarta; some good and some to which we need to make adjustments. This is a simple change and it can be made in the dressing room. I’ll cover for you and you can cover for me.

Que es cómo es.


  Thanks to our Guest Blogger Adam Garcia for this great article!


Mexico is moving in the right direction, working to raise the real estate standards to protect buyer and seller interests. AMPI (our National Real Estate Association) plays a key role in the real estate industry in Puerto Vallarta, Mexico, working closely with local, state and national governments. Our local AMPI Association is leading the country in developing and implementing real estate standards.  To become members of our local AMPI Association Real Estate professionals sign our Bylaws that require our members to follow our Ethical Code of Conduct;  to use our contract forms which have been legally vetted to protect buyers and sellers; to participate in and comply with our MLS Rules and Regulation along with using the shared database. Our Bylaws, Code of Ethics, MLS Systems, Contracts and our other systems are constantly improved on through the expertise and experience of our members.  Find a Committed AMPI Professional Here

Don’t Talk About It, Be About It: Social Brand Identity

Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant. The original social platforms are continually adapting and evolving, while newer platforms continue to emerge – resulting in a wide variety of platforms to showcase your brand. Each social platform requires a unique approach, but one thing should remain consistent: your social brand identity.

brand identity

So why does a brand identity matter?  At a very basic level, your brand identity is the essence of your brand; it is the look and feel, your voice, and your promise to your consumers.   In a competitive environment that has more options than ever before – what your brand stands for is more important than it has even been.

A clear, well-executed brand strategy will result in the following:

1. A promise

The result of a clear and cohesive brand identity across all social platforms is a promise to your fans. If executed properly, your community will know who you are as a brand. They will know what you stand for, and most importantly – you will have managed their expectations, so they will know exactly what they are going to get with your product and service.

 2. Brand loyalists

Few things are more valuable to a brand than creating and growing a community of brand loyalists. A clear brand identity that reaches your target audience in the proper voice, whether emotional, humorous, or informative, is one of the first steps to cultivating this hugely important community.  A fan will purchase your product; a brand loyalist will buy one for themselves, one for everyone on their holiday shopping list, and afterward get everyone together to talk about it. One brand loyalists is worth 50 fans.

3. Credibility

This is a big one. When you communicate your brand identity across multiple social platforms you are putting your brand identity on display for everyone to see. Follow-through is crucial to success; nothing spoils a great idea like poor execution.  You are making a promise to your fans, and they will very quickly know if you can’t back that promise up. But, when you do back it up – you will earn their trust, their loyalty, and have gained credibility in the eyes of the consumer. So, as the saying goes: don’t talk about it, be about it.

Many brands communicate their brand identities cohesively and intelligently across all social platforms. What are some of your favorites?

Author: Rachel Pannullo – likeable.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

The Olympics of Real Estate

It’s Olympics time and you know what that means. Time for blood, sweat and tears, and a thousand back stories outlining outrageous human sacrifice in the name of gold, silver, and bronze.

We like human sacrifice as much as anyone, (we are in real estate after all). So we’ve dipped our toe into the Olympic pool and come up with our own medal-worthy list of the biggest, baddest, scariest, and most outrageous homes around.

And the Gold goes to…

The Windex Combined

The builder of the Sony Tower in Manhattan and the duo of angled office buildings known as Puerta de Europa in Madrid is also behind the Glass House, a basically transparent house in New Canaan, Connecticut. You know what they say about people and glass houses: don’t touch ANYTHING. Oh, and make sure you wear your underwear.

Click Here For a Picture!

The Paranoid Short Program

This Hyde Park, London penthouse has a panic room, bullet-proof windows and the security services of SAS-trained security guards. Someone’s feeling the need for protection, because the six-bedroom apartment in a building adjacent to the Mandarin Oriental Hotel sold in 2013 for a record-breaking $220,000,000.

The Double Slalom Outrageous Display of Wealth

What do you do when you have a net worth of $21 billion and a desire to pour an obscene amount of it into your living quarters in Mumbai? You build a billion-dollar abode. Yes, billion. Billed as the most expensive home ever built, it’s owned by Mukesh Ambani, said to be “the richest person in India and the 19th richest person in the world.”

most expensive home ever built

This 400,000-square-foot(!) home named Antilla (cause it’s not really an upscale home if it doesn’t have a name) encompasses 27 floors (six of which are set aside just for parking, 9 elevators, and its very own air traffic control facility. Oh, and an ice room infused with artificial snow flurries. Because why not? A staff of 600 maintain the home. Because why not?

The Downhill

“A Picasso painting inspired this cliff-top house near Sydney, Australia,” said Dezeen, but it might inspire some vertigo for anyone who has a fear of heights. Stilts support the kitchen and living room, which jut out over Dover Heights. The cliff the house is perched on is 70 feet high, and that’s a looooong way down.

cliffhouse
Brett Boardman

The Halfpipe Claustrophobia

Do not enter if you have a fear of small spaces, and if you do plan to enter, don’t eat a big lunch first. Known as the smallest house in the world, the Keret House in Warsaw, Poland is just three feet at its most narrow point, and a whopping 4.99 feet at its widest point. Total square footage: 44 square feet. And that includes a kitchen, bedroom and bathroom. Located in a passageway between two large buildings, the house was built by Polish architect Jakub Szczesny. “If you’re (inside), you might want to hold your breath,” said CNET.

The Cross-Country “Which Way Is Up”

We got all excited about this upside down home we saw on the island of Usedom in the Baltic Sea thinking we had stumbled on something truly unique. But apparently building a home upside down is a thing, so if you enjoy your life being turned upside down every day, check out Weburbanist’s 10 homes that’ll make you feel the need to hunt down some ginger ale.

Upside Down House
Urlesque

Author: Jaymi Naciri – RealtyTimes.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Which Social Media Platforms are Right for You?

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media.

But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone major changes in recent months, which affect how effective they are for different functions.

social media platforms

How to know which platforms will best meet your needs?

I asked Alex Hinojosa, our vice president for media operations at EMSI Public Relations, to share some tips for helping you decide.

First, he says, if you plan to handle your social media marketing yourself, try different platforms and use ones with features you enjoy. That will help ensure you stick with it, and may lead you to create inspired content that’s more likely to be shared.

Be on at least two platforms, he says. (If one’s mostly personal stuff for family and friends, it doesn’t count!)

Here’s Alex’s rundown on the advantages and disadvantages of the four most popular platforms:

Facebook: This works best if you’re an individual interacting on a personal level, as opposed to a business. Artists, authors, public speakers and certain other professionals may benefit from having potential customers get to know them on a more personal basis.

A downside to Facebook is that, in an effort to make money for shareholders, it has begun requiring users to pay for the potentially unlimited visibility that used to be free.

Twitter: Posts are limited to 140 characters – about the length of a headline – and can include a photo or link to a website. This is a great network for getting to know people without sharing a lot of personal information. Plus, you can follow whomever you want, and anyone can follow you.

“It allows you to easily connect with prospects and potential associates, so it’s great for businesses,” Alex says. “People use it primarily as a source of news, which makes it easy to interact with people you don’t know – you have something to talk about.”

Twitter is now aggressively cleaning house of “robot” followers – dummy accounts sold for cheap that make it look like the buyer has a huge following. Even if you don’t buy robots, you may end up with some as followers. “Don’t buy followers and delete any of your followers that don’t appear real. Twitter limits how many followers you can have, so you don’t want to waste them on ‘bots,” Alex says.

LinkedIn: The social network for professionals is a good place to find and meet people within and outside your industry. People can easily see your credentials and endorse your skills. The background information on your profile page – where you went to school, other companies you’ve been associated with – provides great fodder for finding common ground with strangers and building relationships.

Google+: The Google search engine favors anything posted on Google+, which is great for SEO. It also combines the best features of Facebook and Twitter, including photo sharing and categorizing content using hashtags (#).

“Right now, Google+ can be anything you want it to be,” Alex says. “It’s still new, just more than 2 years old, so it’s still defining itself. I think it will be the next social networking giant.”

As Alex suggests, if you plan to handle your social media marketing yourself, take into consideration the modes of networking that you enjoy along with the best platforms to meet your needs.

If you have limited experience in social media, jump into the platforms that seem to best align with your goals. You’ll have a learning curve, but a little practice goes a long way. And you’ll soon wonder why you didn’t get more involved a long time ago!

Author: Marsha Friedman – RealtyTimes.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Track Referrals and Conversions With Google Analytics

Want a better idea of how your site is performing? Here are some metrics to watch in Google Analytics.

No matter how new and shiny your company’s website is, it can’t be considered a success unless you have concrete evidence of how it contributes to lead conversion and completed transactions.

google_analytics_track

Here’s how using Google Analytics can help you transfer your knowledge of a successful sales campaign to that of your site’s performance.

Who’s sending traffic your way?

You can’t know where your customers are going until you know where they’ve been. Google calls the sites that your web visitors came from “referrals.” The sites that send you visitors are in essence sending you potential clients. Google can also tell you if the leads those sites are sending are qualified in a way, by showing you the “bounce rate.” Low bounce rates mean higher levels of engagement. Where possible, reach out to referring sites by offering quality content or the possibility for increased partnership.
[Find it in Google Analytics: Reporting > Acquisition > All Referrals.] You should also pay attention to Google’s pie chart of where your traffic is coming from generally (search, social, other sites, and so on). Strive for a balance, so that a sudden change in search algorithms or Facebook won’t tank your traffic.
[Find it in Google Analytics: Reporting > Acquisition > Channels.]

Are visitors doing what you want them to?

Google offers up its goals section as a way to measure how well your site gets visitors to do what you want them to. Let’s say your main objective is to get them to fill out a contact form. You can do this by setting up a “destination” type goal within Google.

Author: MEG WHITE

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Are you a content planner or content procrastinator? 4 tricks to planning your content in advance

So, which are you: a content planner or a content procrastinator?

Be honest with yourself.

How far in advance do you write your social media content? On the fly? An hour or two? A day or two? A week? A month? Never?

How consistent are you? Are you consistent? Or are you inconsistent?

planner or procrastinator

Here’s how to plan, prepare and proceed …

Ideally, you should plan and write your social media content two to three weeks in advance. It significantly decreases your stress (yeah!) and drastically increases the quality of your content (woot! woot!).

This, my folks, is important. With the changes Google has announced that “quality content” is the name of the game, you need to make sure your content is quality.

And let’s face it, quality content is not written on the fly, in first draft, without time for reviews, edits and revisions.

Here are four tricks to help you plan your content in advance, just like a pro:

Who is your focus?

Is it buyers? Is it sellers? Is it investors? For the love of all that’s content, do not pick all of them. Pick one. Focus. Stick to that focus. Remember who your ideal client is and keep your content focused on their needs.

What topics are they interested in? Think about what they like. If you aren’t sure, poll your clients and ask them.

Where can you find relevant content?

I’m not usually one to highly recommend one of the big aggregators in regards to advertising (I just won’t play favorites), however, in this case, Trulia Voices really has this one hands down. Check out its Q-and-A section. Be specific to your local market, then broaden it. Check out the questions being asked over there. Are there any that would be perfect for you to write about? Any that you can totally rock the answer on?

Curate!

It’s not just about content you create. Really. It’s not. It’s about what you provide the consumer. The answer doesn’t have to come from you. This is where curation comes into play. Check out some of the biggies to begin with. Are there awesome do-it-yourself tips and tricks you can share from Home Depot’s website? Share it, make a comment, link to that post! What about home maintenance tips from Lowe’s website? What about home decor ideas from HGTV? This can go on, and on and on. If you really want to be crazy overwhelmed with content ideas, head on over to Pinterest.

Don’t say I didn’t warn you.

Generic is good

Not everything needs to be time sensitive and “today”-relevant. Create some content that can be shared at any time. Nonseasonal, non-time-sensitive content. This really helps to fill in the gaps when needed.

By the way, “always relevant” content is called “evergreen content.”

Here’s the deal …

By planning ahead, you are more prepared to be fluid and flexible in your content. You can respond to changing dynamics and needs on a moments notice.

So, I asked this earlier …

How far in advance do you plan your content?

Author: Christina Ethridge – Inman.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Why Are You Letting Leads Slip Away?

A new study, conducted by our team in partnership with WAV Group, reveals that many brokers are still struggling with lead management, and losing far too many prospects in the process.

Posing as consumers, researchers inquired about listings on broker websites, Zillow.com, Realtor.com, and Trulia.com. Reaching out to 384 brokers in 11 states, we found:

  • 48% of inquiries went unanswered
  • Average response time was 15 hours
  • Call-back attempts averaged 1.5
  • Email contacts averaged 2.07

Why Are You Letting Leads Slip Away

The Burden of DIY Lead Gen

In speaking to countless independent brokers, common themes run through their lead generation experiences: It’s expensive, hit or miss, extremely time consuming, and often confusing thanks to a digital landscape that never stops shifting.

“The survey may sound surprising, but I can relate,” says David Vane of Weichert, REALTORS®— New Colony. “As an independent, you’re overseeing multiple websites, worrying about rankings, and collaborating with SEO experts, and clients can fall through the cracks.”

“Staying in contact is important, but having a polished e-mail campaign full of information, tips, and tools that buyers and sellers can really use adds value that makes a difference,” says Michael McKenna of Weichert, REALTORS®— New Colony.

Investing in Leads

The Weichert Lead Network was launched more than a decade ago to streamline the lead generation process for our franchisees by quickly qualifying prospects and providing a “warm hand-off” to their agents in the field.

Our state-of-the-art call center is staffed seven days a week with experienced associates who can engage with a customer immediately.

Author: 

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.