Do You Want to be in the Movies

Do You Want to be in the Movies?

Video has become a must in marketing and it’s easier and more affordable than you think. Plus, it’s fun and creative. We are always interested in effective ways to spend our marketing budget and increase our ROI, and video could be it.

A study by the research firm Forrester, shows that a web page with video is 50 times more likely to appear on a first page search than a text only page. SEO at work! According to the Online Publishers Association, 80 percent of all video viewers have watched a video ad online, and 52 percent have taken some sort of action

Your first step could be creating a one to two minute welcome to your site. Just pick up an easy to use camera at a Best Buy or Amazon, and you’re good to go. For a few hundred dollars you can purchase a Kodak Zi8, tripod and microphone and learn to operate it yourself. If I can do it so can you, and it really does make a difference in exposure. Once you’ve done it a couple of times you’ll feel more comfortable and might even enjoy the experience.

Choose a location with good lighting and use cue cards if that helps create a smoother delivery. Just smile, speak naturally and anticipate a few takes before you have a video that you feel comfortable posting.

Once you have a video recorded you can also go to You Tube, set up a free account and post your video there.

Vallarta Are You Looking for Good Real Estate Marketing Ideas?

Some great advice from Travis Balinas at Outbound Engine: http://ow.ly/Tgs6H


Are you a real estate agent looking for marketing ideas in 2015?

My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your audience to eventually do business with you, your approach needs to be subtle and less self-serving. In 2015, your marketing strategy should focus on humanizing your business and automating things when you can.

I recently put together an infographic that outlines how agents spend their marketing dollars and compared it to where they’re getting their leads from. As I researched this topic, two things became very apparent:

  1. 75 percent of a real estate agent’s business comes referrals and word of mouth.
  2. But agents are still spending way too much money on new lead sources, rather than investing in their existing clients.

Simply put, if most of your business is coming from your past clients and it costs you six to seven times more to acquire a new customer than it does to retain an existing one, then you should focus your efforts on marketing to your past clients.

The post I wrote last year titled “7 Marketing Ideas for Real Estate Agents in 2014” quickly became the most viewed post on our site (over 20,000 unique viewers). So for 2015, I came up with 10 marketing ideas that agents can use to really help grow their businesses.

1) Be Mobile and Responsive

In 2014, I stressed that going mobile was important in terms of you posting to your social networks while on the go. This is still true today, but this year, I want to stress the importance of being mobile accessible.

You cannot avoid it anymore. Your website and emails need to be designed for all devices and screen sizes and be responsive. Sixty-six percent of emails are opened on a phone or tablet. Facebook has more than 650 million daily active users on mobile devices. And mobile traffic to websites now accounts for almost 30 percent of visits. In short, there are plenty of reasons why you need to be sure that your business is mobile ready.

How It Helps: Being mobile-friendly ensures whoever reads your emails or visits your website has a good experience and that this experience creates a positive perception of your business.

2) Use GIFs in Email

You’ve all seen GIFs before; they’re those soundless graphics that automatically play on a loop. They’re great for getting a quick laugh, but these days, they’re more often used to caption a situation and convey human emotion without using words. For example…if it’s Monday morning, and I’m having a tough time getting motivated, I might text or email this GIF to my friends:

Marketing ideas - GIF use in email

Did you know that you can use GIFs in email too? Our friends at Litmus have put together an awesome guide to using GIFs in emails. While you shouldn’t use them in everything you send, they do add a comical element you just can’t get from static images.

Even though GIFs have been around since the late ‘80s, they’ve had a resurgence in popularity. GIFs are a fun way to help show off the human side of your business.

How It Helps: GIFs can be used to give your business a touch of character and personality, and they may actually increase your click rate.

3) Automate Your Content Marketing and Sourcing

When crafting the perfect email newsletter and sharing content with your social networks, coming up with topics to write about and things to share can be challenging. You want to send your email subscribers informative/entertaining content with the purpose of helping them, not selling to them, and you want your social feeds to be filled with the same. However, getting this accomplished is no small task.

For email newsletter content, there are companies like Scripted and Contently that will connect you with freelance writers to do the writing for you. However, if you want to have the emails written, designed and sent for you automatically, we’re the only company that can do that for you.

To find content to share on social media, there are two tools I use: Zite and Flipboard. Both are news and blog aggregators that are topic based. Just plug in what you want to read about, and they’ll display an up-to-date visual collection of articles. Buffer has agreat list of newsletters to sign up for and tools to use for content sourcing too.

How It Helps: Automating some (or all) of your content marketing and sourcing can help free up your time to focus on more important things.

4) Experiment with Hyperlapse

Hyperlapse is a new app that Instagram launched this year. Using time-lapse photography technology and impressive image stabilization software, it essentially puts a few thousand dollars worth of video editing software and expertise in a single app on your phone…for free.

Hyperlapse’s biggest claim to fame is the image stabilization power it has. Take a look at this quick video that shows the difference:

I see Hyperlapse as a unique way for agents to liven up the content they share to Instagram, Facebook and Twitter, and also as a way to (almost) literally liven up their listings.

You can use Hyperlapse for quick home walk-throughs to show off a lot of space in a short amount of time. Maybe use it to do a quick drive through the neighborhood, giving your listing’s viewers an even more in-depth view of the area. Or my personal favorite, if a house you’re selling has a killer sunset or sunrise, take 10 minutes to film it and include it as part of the listing. Here is an example of what this could look like:

How It Helps: Hyperlapse gives your business and listings a little flair and edge that not everyone else is offering…yet.

5) Avoid Zillow/Trulia

Zillow’s acquisition of Trulia aside, paying for leads from these websites is expensive and not that effective. On average, agents spend $320 per month on leads from Zillow, and it’s estimated that leads from these websites convert to new business only one to four percent of the time. Not the greatest use of your marketing dollars.

Zillow and Trulia provide a service that many casual home shoppers want: a consolidated list of available homes for sale in a centralized location. However, most agents (with good reason) don’t like the idea of their listings being submitted to these services only to then have to pay to be featured as the listing agent. There are some multiple listing services that are now sending limited data to these services to attempt to remedy this problem for their agents too.

How It Helps: Spending your money on new leads isn’t as cost-effective as investing in your referral business through your existing clients.

6) Boost Your Facebook Posts

Facebook has made a lot of changes this past year and the big one was the reduction of organic posts from business pages in the News Feed. (I’ve written about why this isn’t a bad thing for businesses here.) The upside is that they’ve made it very easy to spend a little bit of money to get guaranteed exposure.

A few times each month, go to your Facebook Business Page and find a blog post you’ve written, a video you’ve posted or something that is worth making sure plenty of people read or see. For example, our real estate customers might boost their posts that link to their email newsletters. All you have to do is click “Boost Post” and enter your parameters. That’s it!

Marketing Ideas for Real Estate Agents in 2015 - Boost Facebook Posts

Start experimenting with $5-$10 boosted posts to your existing Facebook fans. This is a low-cost way to get high traffic from your posts.

How It Helps: When people like or click boosted posts, it tells Facebook that they’re interested in your brand and posts from your company will appear more often in their News Feed.

7) Utilize Browser Plugins

There are some awesome plugins out there that you can use for your business to help automate some of your marketing activities. I touched a little bit on this in my post last year, but I cannot stress enough just how much time these little tools can save.

Being on the go a lot, real estate agents can really benefit from using browser plugins to help automate some of their social media. To save you time when looking for things to post to Facebook, Twitter and LinkedIn, here’s what I would do.

Use apps on your phone or tablet like Zite and Flipboard. When you find an article you like, save it to Pocket. From your computer browser, you can open all the posts you bookmarked and then schedule them through Buffer. In less than 10 minutes, you can have a week’s worth of social media posts scheduled and ready to go!

How It Helps: Being able to find content while playing on your phone/tablet at night or on the go and then having it ready to post from your desktop browser is a huge time saver.

8) Revamp Your Email Strategy

In my post last year, I mentioned that you should stay in touch with your past clients through email. This has not changed a bit and should be a foundational element of your marketing strategy.

You need to make sure that the content that you’re sending is both personal and something that the recipient wants to read. Good content marketing is meant to help, not sell to, your clients. Send consistently timed emails with compelling content to your audience to brand you as an industry expert and increase your sphere of influence.

Earlier this year, I wrote two posts that are worth checking out to help you fully understand how email marketing working and how to make the most of it:

  • Building Inbox Credibility: How to Get into Inboxes (and Stay There)
  • What Is Email Automation and Why Can’t You Do Without It?

How It Helps: Email is the best way to stay in front of your past clients and is a smart investment because they’re your best source for new business leads.

9) Grow Your Email List

Sending emails to your past clients is a must. But you can also use those same email newsletters to keep your name in front of potential clients as well. That’s why you should always try to snag email addresses in any situation.

The easiest way is to have your lead capture form front and center on your website. Here’s an example from sites we create for our real estate clients:

Marketing Ideas for Real Estate Agents in 2015

We’ve covered a wide range of ideas on how to grow your email list before. The two big takeaways are: never be afraid to ask for an email address and always work on growing your list, no matter the situation.

How It Helps: You never know where your next sale will come from, but if you’re continually in front of a large audience, your chances of landing a new client are much greater.

Wrap-up

Your time is valuable and limited; embrace marketing automation tools that help offset the amount of work that you have to do. As you make your 2015 plans, remember these three important things.

  • Your marketing needs to be less about you and more about your clients.
  • You need to humanize your brand and make it accessible through mobile.
  • And whenever possible, look to marketing automation as a way to help save you time while increasing the effectiveness of your efforts.



Mexico is moving in the right direction, working to raise the real estate standards to protect buyer and seller interests. AMPI (our National Real Estate Association) plays a key role in the real estate industry in Puerto Vallarta, Mexico, working closely with local, state and national governments. Our local AMPI Association is leading the country in developing and implementing real estate standards.  To become members of our local AMPI Association Real Estate professionals sign our Bylaws that require our members to follow our Ethical Code of Conduct;  to use our contract forms which have been legally vetted to protect buyers and sellers; to participate in and comply with our MLS Rules and Regulation along with using the shared database. Our Bylaws, Code of Ethics, MLS Systems, Contracts and our other systems are constantly improved on through the expertise and experience of our members.  Find a Committed AMPI Professional Here

Vallarta Real Estate: See What Web Design And Home Staging Have in Common

Some great advice from http://www.mucho.com.au/


The first time our real estate agent took us to visit the house we refused to get out of the car. The dated pink paint, the brown window frames and wildly overgrown garden said it all. This house was in need of a major renovation and, with our second baby due soon, we just weren’t interested.

Three months later, still desperate to find a bigger home we agreed to look round. Much to our surprise, and despite the terrible first impression, this house checked all the boxes.

It had a private, sunny position, ocean views, a big flat lawn for the kids to play on plus plenty of space to raise a family and work from home.

Those things are hard to find on Waiheke Island in New Zealand where we lived unless you have more than a million dollars to spend – which we didn’t.

So we bought that dated, unloved house, spent six months renovating it and lived there happily for five years.

Although the house looked like a lemon it had that all important great location and, because it was the worst house in the best street, it turned out to be a great investment that turned into a tidy profit when we sold it.

So how can my real estate experiences help you improve your web or blog design?

1. FIRST IMPRESSIONS COUNT

blog-design-mary-beth-bond

First impressions are made in the blink of an eye but once made they’re hard to change. It’s true in real life and online.

If you were meeting a prospective client you’d put on smart clothes, brush your hair and look lively. But in a web-wise world many people won’t meet you in person, they will meet you and your brand online at your website or blog.

There they’ll assess how trustworthy, competent and reliable you are based solely on the first impression they get from your website.

To create a winning first impression online make sure your website has immediate appeal. It’s common sense but it’s the reason many small business owners never find out how blogging can help grow business and why their web marketing fails.

When I design a new website for someone or update an existing blog most clients report an immediate up turn in business because the new site makes them look professional, appeals to their target audience and persuades people to buy now or get in touch.

If you’re not getting new business online your website or blog design is probably letting you down. Can you honestly say your website makes you proud? Or does it look cheap? Thrown together? Unfinished? A badly designed blog or website will be costing you in lost business.

If your blog or website looks amateur, confusing or cheap people won’t even get out of the car and give you a chance.

Which is why good web design is worth paying for because, in time, you’ll get an excellent return on that investment in your business and online marketing.

Check out the blog update we did for author and spokesperson Marybeth Bond at the Gutsy Traveler.

2. GIVE YOUR READERS WHAT THEY WANT FAST

blog-design-seana-smith

Just like you, your clients and website or blog readers are busy. So busy that most of them will only spend five seconds looking at your blog before deciding whether to read on or click away.

If you pass the first impressions test above next they’ll be looking to see if you’re the right person to help them with their problem. Are you an accountant who helps people with end of year taxes? Are you a personal trainer who can help women get fit in record time?

Blog readers and your target audience have problems that need to be solved and they’re hoping you can help.

The question you need to answer fast is: What do you do and how will you help your readers and clients?

Make sure you tell people who you are, how you can help them and why they should give you their time using as few words as possible. Here are a few suggestions:

  • A photo of you with a slogan should do the trick.
  • Add a one sentence testimonial or your unique selling point if you wish.
  • Consider creating three to eight topics for your blog to emphasise the type of things you blog about and can help with.

Maybe that real estate agent could have asked me what I was looking for and mentioned that doer upper was the only house that checked all our boxes within our budget. I’d have bought it a lot quicker and paid more too.

By giving your readers the information they want fast you’ll be helping them make a quick decision that you’re the best person for them to work with.

Check out the blog design we created for Sydney author Seana Smith.

3. USE YOUR MOST VALUABLE BLOG REAL ESTATE WISELY

The term above the fold applies to newspapers and the content which people can see before they pick the newspaper up. That’s the lead content which makes them want to buy the newspaper and read on.

On your website or blog the most important real estate is the content readers can see as soon as they get to your site without scrolling down.

That’s because they may never see what lies below and, if they don’t see what they’re looking for immediately, they’ll probably just click away – that’s the Internet equivalent of driving by without getting out of the car.

blog-design-tips

The most valuable real estate on my travel blog Get In the Hot Spot includes a professional logo, a slogan to tell readers what the blog’s about, a photo of me to personalise it and a subscription box to encourage people to become regular readers. Every color, font and image has been chosen to emphasize the fun content and reader experience readers can expect on the site.

The size of that prime real estate will vary depending on what computer your readers are using and if people are reading your blog on their mobile or iPad you need a good responsive website design.

Your blog designer will be able to advise you on best practice but if you’re working alone do some research to find out what percentage of Internet users are viewing on the various different screen sizes and mobile devices so you can choose the right size for your audience.

Blog Design Dos and Don’ts for your prime online real estate – the content that users can see without scrolling down:

  • Do make sure your site is professional with a clean design and clear navigation structure. 
  • Do include a photo of you;
  • Do have a meaningful slogan;
  • Do tell your reader who you are, what you do and how you can help them in as few words as possible;
  • Do make sure you’ve got an email subscribe box so people can subscribe in one click;
  • Do make sure people can see your latest (or greatest) blog posts immediately;
  • Do include social proof such as how many readers or subscribers you have (as long as it’s 1,000+), an “as seen on” box or a punchy testimonial.
  • Do learn about user-friendly website design or find a web designer who understands it.
  • Don’t give your valuable blog real estate away to other brands, for example with banner ads or by immediately giving people the option to click away to your Facebook page or other social media outposts.

We took a risk but ended up reaping the benefits of investing in prime location real estate. Our second baby boy was born in that house. Three years later I gave birth there again, this time to a baby girl with a beautiful home water-birth.Remember that ugly old house I ended up buying? We fixed it up to create a great first impression and renovated it fast so we could enjoy living there – I loved that kitchen you see in the photo up top.

Then five years later we sold the house by private sale for a chunky profit.

As with real estate when you invest in blog or website design that does your business justice you’ll see the return on that investment. A great blog design will:

  • create an online presence to be proud of;
  • make people want to hang out with you;
  • build trust so they’ll want work with you.

If your website’s uniform and uninspiring then it’s letting you and your business down. Bad website design will lose you money.

The time for dabbling with Internet marketing is over. It’s not enough for people to find your site through good search engine optimisation, you need to win them over once they get there.

So now’s the time to sort out your website and design a site that you and your clients will love.

Just like buying an old house and doing it up good web design takes time and money but it’s the only way to get exactly what you want.



Mexico is moving in the right direction, working to raise the real estate standards to protect buyer and seller interests. AMPI (our National Real Estate Association) plays a key role in the real estate industry in Puerto Vallarta, Mexico, working closely with local, state and national governments. Our local AMPI Association is leading the country in developing and implementing real estate standards.  To become members of our local AMPI Association Real Estate professionals sign our Bylaws that require our members to follow our Ethical Code of Conduct;  to use our contract forms which have been legally vetted to protect buyers and sellers; to participate in and comply with our MLS Rules and Regulation along with using the shared database. Our Bylaws, Code of Ethics, MLS Systems, Contracts and our other systems are constantly improved on through the expertise and experience of our members.  Find a Committed AMPI Professional Here

AGENTS: ARE YOU SENDING MIXED MESSAGES?

Ways to Mix Your Message Mediums to Attract More Business

While coaches, experts, trainers, top agents, and our own marketing team will all tell you that consistency in your message is key to staying top of mind and a consistent pipeline of referrals — most will also share that is not only fine to mix up the mediums — it’s a smart strategy for success. Why? Because let’s face it — we’re all DIFFERENT. (Which is a good thing! Makes life WAY less boring — don’t you think?)

mixed messages

So because we’re all different — the way we view, absorb and react to marketing messages is different too. Using email, direct mail, social media, video, audio, visuals, phone calls, personal visits and everything in between will help you reach the folks in your sphere or farm in the ways that make the most sense for them.

First let’s start with the obvious — NAR tells us that more than 90% of home buyers and sellers START their search for their new home or REALTOR online, which is great news for you if you’re busily building an online presence…right? There’s just a little hitch — according to a study of Broker Website Effectiveness conducted by the WAV Group 69% of visitors to broker websites type the address directly into the browser, 20% use search engine — but with keywords such as agent or brokerage name, which means that more than 85% of all traffic to the brokers’ websites were coming from people who ALREADY knew them. This is good in terms of retention of customers — but not so good news in terms of driving NEW eyes to your website, blog or social media channels.

So if NEW traffic’s your goal, then you’ve got to find some ways to get consumers in YOUR MARKET who are looking for information about buying or selling a house and they start to type something into that search bar….They know YOUR NAME & Company name!

1. Make direct mail your friend. Don’t start yelling at me and saying direct mail is dead — before you consider a few facts. According to a survey conducted by the Direct Marketing Association nearly 70% of consumers prefer to receive announcements and information from companies they are familiar with via conventional mail, versus less than 20% who prefer e-mail pitches.

Don’t get me wrong, I’m a big fan of email marketing, but I have agents asking me week after week — “How do I get email addresses?” And that’s where I believe direct mail postcards can really compliment an agent’s marketing plan. They’re affordable, fast, don’t have to be opened first, quick to make an impression and done right — a great way to brand yourself, get your name TOP OF MIND for area consumers and drive people looking for real estate answers or information — Straight to your website!

We even developed a great line of postcards to help you develop a social media following! Sowhether you’re posting, pinning, blogging, tweeting, linking, or a combo platter — we’ve got you covered — they’re called our

On-the-Web postcards and they’re really helping drive traffic to your social media sites.

Need help finding addresses to mail to? Check out  MapMyMail feature. It allows you to identify addresses in the geo farms where you’re looking to brand yourself.

And now with the addition of Every Door Direct Mail — you can send larger pieces like newsletters and flyers for a fraction of the cost (and make sure you are literally getting in EVERY door.) This is great news — especially if you’re marketing luxury homes and you want to saturate a high end market with larger Just Listed/Just Sold brochures.

And one of the BEST things you can do in today’s market is to share your STATS. Let people know what you are listing and selling.

2. Next, add QR codes to all of your printed materials. Postcards, business cards, flyers — even sign riders! Point those QR (Quick Response) codes to your Facebook Fanpage, your lead capture forms on your website, your single property websites or just about anywhere on the web you want to drive new customer attention. I’ve even seen them on car magnets!

Here are a couple of QR Code Generators for you to try:

If you don’t like either of those just Google “QR Code Generator” and you’ll find a bunch! I’d look for ones that have analytics attached so that you can track your results.

3. Add your social media addresses to everything just like your QR codes! Your business cards, email signatures, newsletters, printed materials, websites, blogs, the works. Make sure everything has got all the myriad of ways people can find you (and create some great backlinks for your different sites at the same time!) And please don’t make the mistake that I see many businesses make where they simply say “follow us on Facebook” — you have to go the extra step. Tell them HOW! For example — Follow us on Facebook at facebook.com/ampi.vallartanayarit. (A shameless plug — but a good example!) I see business signs, cards, brochures etc. that just have the icons for social media and blogs but not the actual address. Make it EASY for folks to find you!

4. Join the online conversation. Don’t expect immediate results, but also don’t discount the power of the internet to help establish and fuel new relationships. I was just on a webinar with an agent who is terrifically engaged in social media and can attribute THIRTY SIX referrals in the last year to her online networking. 36! With a commission value of over $1 million. Talk about what’s going on in your market, but don’t make your social media posts all about you or all about real estate. If you’ve got a niche your passionate about-talk, post or tweet about that! Let your personality shine. Connect with agents from all over the world. ENGAGE them honestly with the VISION you have for your life and your business. Like attracts like. Ask questions. Invite the neighbors in your farm area to join a neighborhood fan page where you’ll help to keep them posted on all things that pertain to their area. Like to work with seniors? Blog or post about the things that interest them. First time home buyers your gig? Make sure you include information on how to save for a down payment, how to protect their interests, etc. School events coming up? Neighborhood changes? Thank agents for referrals in big ways. You’ll be surprised at the connections you can make.

Another great strategy is to interview area business owners. If you’re tweeting or facebooking about them, there’s a good chance they’ll do the same for you! Ask an area roofer how what are the signs of a roof that needs to be replaced. Ask a plumber about winter pipe maintenance. Ask a local restaurateur about new menu items and promotions they might be having. Start conversing and connecting! Ask a local pediatrician about school vaccinations or seasonal allergies. Ask a new shop owner what brings them to the area. (You get the idea!)

5. Offer items of value on your website or blog. A great way to capture email addresses is to offer free reports and value items to your website in exchange for email addresses. People are information hungry these days and if you can satisfy that hunger with the right collateral pieces- they’ll share their contact information and their loyalty!

6. Event marketing. People are thirsty for information — invite them to learn what you know by hosting workshops in your market on popular topics such as First Time Home Buying, Real Estate Investing, Real Estate and Today’s Seniors, What You Need to Know About Short Sales and Foreclosures. PTAs and PTSA’s are always on the look out for local professionals that can speak for 15-20 minutes or more at their meetings to draw more attendance, libraries are another great place to host meetings, or talk to some of the HOAs in your area about community meetings that you can take part in. All great ways to reach out to folks in your area.

7. eMail is still viable: eMail is tough in a lot of ways — spam blockers and just a saturation of inbox items can make it hard to get seen from the rest — but it is a good way to just touch base with your sphere — especially if there is something new in the market to talk about. Stay in tuned with what’s going on in your area so that you have little sound bites to share with people for that kind of hyper-local touch that’s so important. Things like school events, neighborhood block parties, community garage sales, new business openings, special offers and items of interest that people are happy to learn about and grateful to have a resource to remind them!

8. Stop being camera shy. Awesome GoPro and iPhone videos are becoming more and more a powerful marketing tool for agents who are stepping in front of the camera to share everything from market information tidbits to house tours to great news sound bites and featuring local businesses. They spotlight community attributes, share valuable content, are a great way to get seen, heard AND build SEO-friendly websites! Be sure to have links to all of them on your website, drive people to your YouTube account and break out your inner movie star! (Go ahead — it’s fun!)

So start mixing and matching and building both your email database as well as your book of business database so that you can whether whatever market storm comes your way.

Author:  Julie Escobar 

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Attract Affluent Home Buyers

Tech To Attract Affluent Home Buyers

ERA Real Estate and HGTV reported 46 percent of consumers see smart-home technology as important for their current and future residences. But luxury homebuyers are willing to make the ultimate sacrifice. According to Digital Interiors, 94 percent of buyers surveyed would sacrifice 1,000 square feet of living space for more technology in their new home. Oversized houses are no longer the driving trend in the luxury real estate market and agents are under pressure to respond to the demand. Here’s what affluent homebuyers are looking for and which gadgets are must-haves.

Attract Affluent Home Buyers

Get a Smart Thermostat

Outfit your listings for luxury with smart-home additions like a smart thermostat . The Nest programs itself based on your preferences and can adjust whenever you leave to conserve energy. Your clients can control the system right from their smartphones. Owners can warm up the living room before an evening entertaining clients. Talk about how they can jet set to their vacation home and simply check-in on their property as needed. The idea behind a smart thermostat is really about controlling the overall climate of the home as opposed to an exact temperature.

Enhance your Home Surveillance

Home security systems have always dabbled in the high-tech world of smart automation. In the past, most alarms simply triggered an annoying sound and contacted the police at signs of danger.

Today, home security cameras keep an eye on the inside and outside of the home with wireless cameras. A wireless camera system can be mounted to the wall or ceiling and monitored remotely. Home buyers are sure to be wowed by its sleek and discreet design. Some home security companies, like Lorex Technology, even offer subscription-free monitoring options, yet another attractive feature for potential buyers.

New owners can keep an eye on their home from vacation, at work or on a spontaneous outing without worry.

Go High-Tech Culinary

Updating a kitchen has always been a recommended way to raise a home’s price tag and attract buyers. But affluent home shoppers are looking for more than just new appliances and chef’s kitchens. The latest technology trends include no-touch faucets and smart refrigerators that can alert you when you’re running low on groceries. The LG model features an internal camera to check on its contents, built-in Wi-Fi to connect to your mobile device and offers available accessories that can be 3-D printed. Other high-tech touches like Bluetooth smart cooking thermometers tell your mobile device when your food is ready to create perfect dishes every time.

Upgrade your Luxury Entertainment

Just about every home has a flat-screen television; some piped for surround sound and home theaters. Let your clients take entertaining to a new level by controlling everything from one device like Savant. Your clients can adjust the lighting, change the channel on your smart TV and turn on music. A system like Savant can also help monitor your home’s security and adjust the climate as needed. While clients are getting ready upstairs for an evening with friends, they can adjust the entertainment area and living room downstairs to create a luxurious atmosphere.

 

Are You Using Social Media To It’s Full Potential?

Social media has become one of the most important avenues for marketing online, yet many don’t even know where to begin. They think all they have to do is create a profile, start following everybody under the sun, and the business will come. There is an etiquette that goes along with social media but most important, a strategy. Are you one of those people that “like” everything, or campaign for “likes” but have nothing of substance on your page to keep the public interested?

social media platforms

I firmly believe that substance is more important then a large following. I would rather have more quality then quantity. If you lack it the following won’t engage or revisit your page. Challenge yourself to write a quality article rather then always re-posting others. Show your human side and let people know what you are like outside of business. Lastly, engage others rather then just collect them. Let’s have meaningful conversations and interactions, we will all benefit in the end. Spend some time getting to know all of the available sites and choose which ones work well for your lifestyle and/or business.

I think many people get overwhelmed because there are so many to choose from. They don’t know where to begin so they avoid it altogether.

If used properly, social media can boost your business and reinforce why the public should hire you or retain your services. Remember, what you post is outthere forever, attached to your name, and a representation of who you are.

Do you want people to remember you for quality and substance or how many connections you have?

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.

AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Vallarta Real Estate: Wild Seniors

Many retirees come to Puerto Vallarta with no interest in the culture whatsoever. They are looking for sunshine, good medical and dental care, an active social life and affordable prices. Most of these people are educated, retiring with a nice nest egg and somewhat business savvy. They know what they’re looking for and they usually find a lot of contemporaries.

Coffee shops, restaurants, bars at Hora de Feliz (Happy Hour), card tables, golf courses and swimming pools are testament to this and there are people willing to line and up and tell you how happy they are about their decision to relocate in Puerto Vallarta. YouTube is full of them! According to the U.S. Department of State, one million American citizens of all ages live in Mexico and it’s estimated about 35,000 of those live in Jalisco. Snowbirds are those who come in the fall, stay for six months and leave when the weather gets too hot but the amount who stay year round continues to grow for good reasons.

It’s not a requirement to learn Spanish to live in Puerto Vallarta, although many take classes with ulterior motives of meeting like-minded seniors. Doctors, dentists, bartenders, waiters and most other significant contacts speak English.

Stores like Costco, Home Depot and the North American aisles of major grocery stores appeal to US and Canadian citizens who find there is little lack of the products they are accustomed to. Medications are far cheaper, too.

The US and Canadian dollar will give retirees a lot more bang for their buck, whether they rent or own and Mexico continues to change constitutional law to make foreign ownership palatable and secure.

Best of all, the lifestyle makes all the difference in the world. Without ever intending to, one learns patience and how to relax, coming from a fast paced business and/or social life. Amenities that were once unaffordable become routine, such as having a gardener, who understands the plant life and isn’t bothered by working in intense heat. Having a maid keeps the local economy going and gives one more beach or golf course time. These people will also give one a chance to practice the language and give us a glimpse into Mexican homesteads.

Good health is an added benefit. Fresh fish, fruits and vegetables make for an improved way of life and many find, to their pleasure, not all Mexican foods are spicy.

Even those who had no intention of partaking in cultural events find themselves delighting in the many festivals, markets and benefits that are the social life of the high season in Puerto Vallarta.

We suggest a good shakedown cruise, by land or by sea, spending a few weeks, before uprooting but at the end of the day, Puerto Vallarta is our best recommendation.

Que es cómo es.



Mexico is moving in the right direction, working to raise the real estate standards to protect buyer and seller interests. AMPI (our National Real Estate Association) plays a key role in the real estate industry in Puerto Vallarta, Mexico, working closely with local, state and national governments. Our local AMPI Association is leading the country in developing and implementing real estate standards.  To become members of our local AMPI Association Real Estate professionals sign our Bylaws that require our members to follow our Ethical Code of Conduct;  to use our contract forms which have been legally vetted to protect buyers and sellers; to participate in and comply with our MLS Rules and Regulation along with using the shared database. Our Bylaws, Code of Ethics, MLS Systems, Contracts and our other systems are constantly improved on through the expertise and experience of our members.  Find a Committed AMPI Professional Here

Vallarta Real Estate: Five Bumpiest Roads in Vallarta

Bumpy roads don’t necessarily sneak up on you in Puerto Vallarta but there are those that catch you by surprise and threaten to rearrange your kidneys. Our driving experts have reported the top well known axle-busters:

The area of Buenos Aires/Paso Ancho has been under steady redevelopment for decades, and oversized vehicles have all but destroyed the road surface for anything less than a slalom course. If your mode of transport is a two-wheeler, you can probably navigate without needing your teeth checked after a ride, but you’ll take a real rattling otherwise. I always watch with great envy when passing equestrians smoothly steer around potholes, some the size of which a horse might easily disappear.

Heading out of Puerto Vallarta, southbound, by way of the Small Tunnel on Highway 200 are gullies and gorges that aren’t so easy to spot, traversing from bright sun to shadow. Pockmarked like a meteorite landed in the highway at some point in the summer, they are impossible to avoid, since they are bunched together like inverted Cheerios. Puerto Vallarta’s chiropractors are especially fond of this route. Not for themselves, of course.

There’s a back way to Pitillal, which is a small town within the town of Puerto Vallarta, often referred to as PTL. This course should get you to Pitillal quicker when rush hour clogs Francisco Villa: passing through the colonia of Las Gaviotas, you could zip down Paseo del Marlin, which turns into Paseo de Las Torres. If you could only zip… Every rainy season, the ruts repaired over the winter reappear like a checkerboard in heat and those living in Las Sauces and Gaviotas live with the ubiquitous rumblings.

Roma is a street in Puerto Vallarta that takes you from Fluvial to Versalles and should be a speedy route. There are, however, canyons and valleys to be navigated and if you think of going this way in the dark, you can double your carnival-like thrills. There is no Right or Left in this navigation; not a Middle either. It’s a perilous dust rut!

Topping the list is Destination Cornerstone Hospital – You’re being transported by ambulance in an obvious emergency, accompanied by intense pain. Or… you could just be looking for a free parking spot outside the Soriana pay parking lot. Either way, washboard is an apt description of this street and it doesn’t ease up from beginning to end. If you are unlucky enough to be rolling over this ladder-like pavement, hold on to your dentures and be glad it’s not a lengthy journey. When you head out, it’s a good test of your post trauma pain meds.

Que es cómo es.



Mexico is moving in the right direction, working to raise the real estate standards to protect buyer and seller interests. AMPI (our National Real Estate Association) plays a key role in the real estate industry in Puerto Vallarta, Mexico, working closely with local, state and national governments. Our local AMPI Association is leading the country in developing and implementing real estate standards.  To become members of our local AMPI Association Real Estate professionals sign our Bylaws that require our members to follow our Ethical Code of Conduct;  to use our contract forms which have been legally vetted to protect buyers and sellers; to participate in and comply with our MLS Rules and Regulation along with using the shared database. Our Bylaws, Code of Ethics, MLS Systems, Contracts and our other systems are constantly improved on through the expertise and experience of our members.  Find a Committed AMPI Professional Here

Agents: Staying Motivated To Succeed

For salespeople, there are always constant pressures, influences, and situations that affect your motivation. One of the mistakes that salespeople make is thinking that their motivation, whether it comes internally or through the use of external sources like seminars, books, other competing salespeople’s performance, CD’s, or coaching will last indefinitely. Whatever technique you have implemented in the past or present will not work forever without regular application.

I'm going to succeed
Motivation is like taking a shower. You can’t take a shower once in your life and expect to be clean forever. You need to shower every day, just as you need to focus on maintaining or, better yet, increasing your motivation level every day. You must wash yourself clean of the people and situations in life that reduce your motivation. When your motivation is low, you have a lower probability of going the extra mile that is needed to separate yourself from the competition.

Motivation increases as clarity increases. One reason salespeople have low motivation is because the clarity of their goals and objectives is fuzzy. There is a direct link between motivation and goals. If you have defined and written goals, your motivation will be higher. You will be more capable of handling the storms of problem clients, a thinning pipeline of leads, slumps, and other negative occurrences that happen to all salespeople.

Too many salespeople who are trying to excel falsely assume that high performing salespeople have few challenges. The truth is the higher performing salespeople usually have more challenges. They are just more adept at handling them quicker. It’s logical that they would have more challenges and negative outcomes with prospects and clients because their exposure to more prospects and clients demands that. It’s the law of averages that dictates more people equate to more problems and negative influences that lower motivation.

The secret of these Champion Salespeople is the limited amount of time they allow themselves to be out of focus, off of their objective, and off track to their goals. The universal truth for coaching and training Champion Performing Salespeople for over fifteen years is they spend less time wallowing. When they are off track, they recognize it quicker and do something about it. A Champion Salesperson doesn’t let a negative outcome wipe them out for the rest of the week, day, or even hour like the average sales performer does. They take corrective action on their motivation and attitude… now!

Let me give you more caution. Most salespeople overuse money as a motivator. As a new salesperson, money is frequently the supreme motivator. As your career progresses and you begin to realize some of your sales goals and personal goals, money’s influence diminishes. Money ceases to be a motivational tool when you have achieved many of your financial goals in life. Salespeople can encounter regular and prolonged slumps if they haven’t reset their goals once they have achieved success in sales and a good measure of material wealth.

Author: RealtyTimes.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Why Home Inspections are Nothing to get Worked up About!

Okay sure, I absolutely without a doubt recommend getting a home inspection done when home buying. What I think my title suggests however is that after years of seeing home inspections come and go, my advice to buyers is to never let the home inspection get you worked up and out of sorts…until you go deeper.

Home Inspections are Nothing to get Worked up About

The due diligence or inspection period in the “honeymoon” phase of the contract process is not just intended for a home inspection by itself.  Some home inspections come back clean and don’t need more due diligence potentially.

Many do however.

Good Home Inspectors will tell you they are “general practitioners.” You know what I mean. Like an ER doctor.

They will tell you everything that “could be wrong” and “might happen” including death of the patient when looking at a broken toe! One of my sons when he was 9 had a blow out fracture in his eye. That was a bad day!

The ER doctor told us everything down to “reconstructive facial surgery” he might have to go through!

As I stood there feeling faint I called an eye doctor I knew and he laughed it off.

He said it was no big deal, it would heal on its own, and there was nothing that had to be done to it. Leave it alone and it would heal. It did.  This is the difference I paint in the home inspector versus a specialist in whatever area.

The best Home Inspectors will encourage you to not just take their word for items they see that seem amiss at an inspection, but to have a contractor come out and research further. Be it an HVAC company, electrician, pool guy, etc.. Home Inspectors don’t know everything and haven’t seen everything!

Today I had to open a house up for a jet tub repairman on a listing of mine.

The home inspection said the tub motor “was not functional.”  They put this on the inspection report and asked the seller to repair prior to closing.  What is interesting is that after the tub guy cut the tub on, he reached down, put his fingers in each jet and pulled them each out about half an inch. They at that point each engaged and worked fine.

The inspection report said, “motor not functional.”  The jets just had to be turned on effectively! What in the minds was a several hundred dollar potential repair by the buyer was a trip fee to cut the jets on.

I have had inspection reports that showed “lights don’t work in kitchen..” or whatever room in the house a given light did not come on.

On once occasion I asked the home inspector afterwards, because he put down that evaluation needed to be done by a licensed electrician sounding all ominous and making the buyer think the electrical was on its last leg, if he had checked the light bulbs on those lights that did not function. He said, “No we can’t take the time to check a light bulb.”

As it turns out, when I pulled another bulb out of one light that was working and put it in the fixture that was not, it worked just fine and it was evidently a non-issue.  Yet  the inspection said once again to consult an electrician for evaluation “on the problem.”

A recent inspection said the pool pump had “gaps” in some aspect of the pump that after consulting with the seller regular pool company I was told it was “supposed to be that way.”

Are home inspections valuable? Yes, but unless they are clean they are just a start to your due diligence.  Know what you are buying, but evaluate with a licensed trade that knows what they are looking at so you won’t be putting down items that really aren’t broken just because the Home Inspector could not turn on a jet tub!

Author:

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the

input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.

AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.