Real Estate Marketing Tips You Cant Ignore

Thanks to Wordstream for this post:  http://goo.gl/GQQEdr
The real estate industry has had some interesting ups and down over the past decade – NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014, the competition among realtors is heating up.
The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack.
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. If you’re not active, engaging, and networking online, then you’re missing out.
Here are our 35 best real estate marketing tips for those looking to win the real estate marketing game.
RELATED: How to Use AdWords for Apartment Marketing
1. Set Yourself Up For Social. Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
2. Add Social Sharing To Property Pages. Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to email and share various properties online by adding social sharing buttons.
tips for real estate marketing
3. Keep An Eye On The Competition. What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!
4. Make Yourself Easy to Contact. Put your contact info on every page of your website. Ideally, make an impressive contact us page that grabs attention.
5. Create a Killer Business Card. Get an awesome looking business card and hand them out like pizza flyers on a Friday night.
6. Make Use of Local Images. In many ways, you’re not just selling a house, you’re selling a whole town or area. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.
real estate marketing 101
7. Create an Irresistible Content Offer to Capture Leads. Consider producing an ebook like “X number of things new home owners should consider before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture leads.
8. Hire a Photo Pro. Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
real estate marketing
There are tons of great resources that provide in-depth detail about real estate photography – this guide from Digital Photography School is helpful (so long as you have some basic photography experience under you belt already).
9. Create a Virtual Tour. Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
Here’s one example of a virtual tour (although you’ll find some aspects of this video are quite outdated). If you make your own, I’d beg you to not use music that resembles the soundtrack of The Sims.
10. Local Sponsorship. Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.
11. Animated Video. Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality. You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted.
Your animated video doesn’t have to be super sophisticated – check out this short and very simple animated ad from Geico.
12. Pinterest Boards. Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.
pinterest real estate marketing
13. Make Your Site Mobile-Friendly. Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
real estate marketing tips
14. Create a Newsletter. Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc. (Note: if you work in different geographical areas, you’ll want to segment your newsletter subscribers based on their location, ensuring that they only get relevant emails and updates from you).
15. Start an Email Nurture Campaign. Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home (hopefully without a resident evil witch).
Leave your clients a trail of high-end panko breadcrumbs by tailoring your interactions with them based on previous actions they’ve taken. If they first attended an open house with you, send them an email detailing other nearby houses on the market. If they attended your first time homebuyer’s seminar, send them your “10 Things Every New Homebuyer Should Know “ ebook. Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey.
16. Build Your Google My Business Page. Google My Business is the latest in Google location-based pages. If you’re feeling confused, don’t worry – it’s basically the same idea as Google Places for Businesses and Google+ Pages. Setting up a Google My Business account makes it easy for users to find you in Google Search, Google Maps, and Google+. Trust me, this one is a no-brainer.
google my business
17. Consider Going Niche. If you’ve got some real estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes.
18. Use Emotional Storytelling. Utilize emotional storytelling with compelling copy and powerful visual elements. Humans respond to stories – tell a good one and clients will flock to you.
19. Host a Webinar. If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. Host a “12 Little-Known Things to Look For In A New Home” webinar, providing a Q&A at the end for questions. Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website! Here are some more tips on putting together a great webinar.
20. Saddle Up For Social Ads. Don’t be afraid to dish out dough for paid ads on social media. With organic reach dwindling on many popular social networks like Facebook, paid ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.
real estate marketing 2015
21. Old School Mailers. The web is where it’s at, but that’s not to say traditional advertising doesn’t have its place, especially when you have targeted audiences. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in.
22. Become a Columnist in Local Magazines. When it comes to real estate, it’s important that you get laser focused on local. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. See if you can write a column or feature for local publications. You don’t want to be blatantly salesy – today’s consumers don’t like to be pitched to. Instead, try to showcase your knowledge. Write about how rising prices of houses on the market shows that the town is doing well, or list the reasons why your regional area is becoming more popular (maybe it’s the revitalized downtown area or improved school system).
23. Host Free Seminars For Home Buyers. Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic 101 seminar about the basics of home buying and mortgages.
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to shop for a home.
24. Get Branding. Branding is your buddy – that means pens, drink koozies, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand.
real estate marketing advice
 From TotallyKoozies.com
 
25. Partner With Local Businesses. Developing relationships with other local businesses will be key for your real estate marketing efforts. See if you can get local breakfast joints to let you buy them a set of new coffee mugs with your logo on them, or buy a place on their paper placemat setting. Don’t be afraid to get creative with local partnerships.
26. Ask for Testimonials From Former Clients. Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.
real estate marketing techniques
27. Create an Awesome Website. Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. I myself have only rented, but even when renting a property I’ll Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.
Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five minute walk, or the Starbucks at the end of the block).
28. Make Your Site Easy to Navigate. All the great property pages in the world won’t mean much if your site is a nightmare to navigate. Your visitors need to have a good experience on your website, so take the time to brush up on user experience design skills and information architecture.
29. Include Local-Oriented Copy. Make sure you are including some local-oriented keywords in your copy to ensure that your content is found by buyers Googling online for homes in your area.
30. Get On Zillow. Zillow is basically the Yelp of real estate, and you really need to be on there if you want any chance of being discovered – you can ignore the sun, but it will still burn you! Zillow offers the ability to advertise as an agent on their website. This can get a bit pricey, but considering the huge role Zillow plays in home buying, it’s probably your best bet. After all, sites like Zillow account for 48% of all site traffic for real estate searches on the web.
Zillow also allows users to review real estate agents, so put on a smile and rack up that rating, as a solid star rating will greatly increase your leads.
real estate marketing zillow
31. Shared Scheduling App. Use a scheduling sharing app to coordinate times to show a house to buyers. Scheduling apps like Doodle can cut down on the endless back and forth timeslot swapping.
32. Give a Local Care Package After Closing. Your relationship with a client doesn’t end right after they close. You want them to remember your name so that hopefully they’ll share your info with friends, family, and acquaintances who might consider moving in the future. Send a local care package to clients after they close, with local movie or theater tickets, restaurant gift cards, etc.
33. Keep In Touch. Stay in touch (even months and years later) with past buyers in order to build in that good relationship. Send anniversary cards, holiday cards, etc to stay fresh in their minds. When they have a friend who is ready to buy, they’ll pass along your info.
34. Create a Referral System. Provide incentives for past clients to refer you to future homebuyers.
35. Leverage Call Tracking. Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo or house. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.

Why do you need a Realtor when buying from a builder?

You may be in the market for a property for sale that includes new construction.  When you go to a new home builder’s site, there are sales representatives there that work for the builder to sell homes.  They will tell you that you do not need a Realtor to purchase the home which is correct, but there are many reasons that having a Realtor by your side through the process will help ensure that you are getting the best value in a new home and that you are making the right decisions throughout the process.

Be sure to take your Realtor with you on your first visit and don’t register in the office unless your Realtor is with you.  If on your first visit, your Realtor is not with you, even though it’s worked into their costs, the builder will not pay your Realtor their commission.

Here are several reasons that you should use a Realtor when purchasing a new construction home.

Market analysis – some think that the price set by the builder is non-negotiable, this is not true.  Everything is negotiable in Real Estate from the sales price to closing costs.  The sales representative will not tell you to negotiate because they work for the builder (seller).  In addition to knowing how and what to negotiate, your Realtor will help you figure out the fair market value of the home.  Knowing the value of your home is important so you have an idea of what you can sell your home for if you may sell in the near future, that you’re paying fair market value for your know and having the peace of mind in knowing that you didn’t overpay for your new home.

Representation – the sales representative that you will be working with when buying from a builder works FOR the builder, not for you.  Having a licensed Realtor means that they have a fiduciary responsibility to you which means they are looking out for your best interests.  Licensed Realtors are also held by high standards of ethical practice, sales representatives are not licensed and not held to any such standards.  This leads me to ask, why wouldn’t you want someone there by your side looking out for your best interests while you’re making one of the biggest, if not the biggest purchase of your life.

Inspections – all sales representatives who are working for the builder (seller) will tell you with a that you don’t have to do any inspections,  they will tell you this is a new home and will come with all the paperwork and warranties you need.  The warranties they speak of will not fully protect your home and it’s always important to have a third party inspect the property.  Most likely there will be nothing wrong, but you don’t want to have the house with a major problem that could have been discovered by an experienced and reputable home inspector.

Contracts and the fine print – you may get overwhelmed by all of the paperwork and the sales rep will most likely give you a summary of what you are signing.  A Realtor will take the time to read over the documents with you and answer any questions or discover any red flags before you sign.  Although most builder home contracts are “standard”, this does not mean that you don’t need to read it.  Always read anything you’re signing – a Realtor will help you navigate through all the pages and if you still have any concerns, because Realtors are not attorneys and should not act as such, reach out to your lawyer.

Commission – the commission that your Realtor would make is paid by builder and most likely already built into their costs.  If they don’t have to pay a Realtor, the sales rep would most likely get a bonus and the builder pockets the rest.  If you can be represented by an ethical and licensed professional for free, why wouldn’t you choose to do so?

 

Real Estate Transactions Go Green

It’s easier than ever to put a green spin on housing, but not always quite how you may think.

“Green” real estate often refers to planet-friendly construction materials, energy efficiency and sustainability in both form and function for new and existing homes.

The sense that Earth’s resources aren’t limitless is finally starting to hit home with many housing consumers. That can extend to real estate transactions as well, by eliminating paperwork and accomplishing more electronically.

With virtually everyone equipped with a smartphone, there’s no end to what can be achieved in a green way, especially in the real estate arena.

Smartphones have streamlined almost everything we do, putting us in constant contact with friends and family, colleagues, and nearly limitless information.

With the ability to research anything right at our fingertips, it’s easier than ever to access and aggregate information while on the go – and with less paper waste.

From apps designed to help us get the most out of a house hunt to immediate document turnaround via mobile email and communications with a real estate agent, the process of buying a house has never been more convenient, efficient and effective.

Green real estate transactions

Gone are the days of slogging through the big book of paper listings in an agent’s office before heading out for the home search.

Instead of sifting through reams of fliers and handouts, you get instant property details, including photos, videos and information from your agent sent right to your phone.

Once you’ve found your dream house, your agent can communicate your interest immediately to the seller’s agent and get the ball rolling on a sale.

Because paperless transactions require less time, negotiations get a boost and there’s less waiting. Technology allows the convenience of digitally initialing and signing off on multiple forms and documents rather than relying upon a plethora of printouts.

National Association of REALTOR®, designated ePro certified agents and similar real estate company designations are trained and experienced to be more conversant in the high-tech approach to real estate transaction.

Eliminating paperwork gives your agent more time to spend focusing on you, your housing needs and your home search or home sale.

You likely are already mobile ready for your home buy or sale.

To learn how technologically “green” your agent is, talk to him or her about the various ways he or she deploys technology to benefit you.

 

The Importance of Process and Timing When Buying a Home

Recently, The Home Advantage Team hosted a seminar ‘From Buyer Beware to Buyer Prepared’’ at Retro Burger in Arlington. It was a fantastic evening with a great turnout and lively discussion.

Buyer attendees had questions and our experts in real estate, mortgage lending and real estate law had answers – and we’re going to share these insights with you.

From Buyer Beware to Buyer Prepared seminar

If we had to sum up the session in two words it would be these: Process and timing. Process and timing are two key components to buying a home, but they’re also the most complex and difficult to understand.

The process of buying a home can seem like a daunting task – in most cases it is and even more so in today’s crazy real estate market of low inventory. It is more important than ever for buyers to see the big picture, and then break it down step by step.

This means having a thorough understanding of the home buying process and having a clear list of priorities (What town to you want to live in? Which neighborhood is most desirable? What schools are preferable? Why type of home? Which amenities? etc.). This must goes hand-in-hand with an understanding what needs to happen in order to buy a home (schedule open houses, structure the offer, plan financing, arrange for an inspection, understand contingencies, prepare for closing, etc.). And that’s just the tip of the iceberg!

Understandably, buyers don’t often have answers to these questions. If they’re going it alone or working with a real estate professional that is not from the area, it will be very difficult to get a grasp of aligning your preferences with the sequence of events that also need to happen.

Timing is right up there with process. If you don’t have all of your ducks in a row going into the home buying process, important details could fall through the cracks and jeopardize your odds of getting that home you’ve always wanted. Time is of the essence, and if it takes you take 3-4 days to find an attorney, lender or inspector, it’s going to add stress to an already stressful situation. A good real estate team has relationships with people they already know and trust, which minimizes surprises and speeds the process along.

Our goal as a real estate team is to educate buyers throughout the entire home buying process – soup to nuts. We understand that you’re not just buying a home, you’re buying into a town, a location and a lifestyle. As the #1 real estate team in Arlington, we move more home buyers from beware, to prepared, and into their new home than any other team in town.

If you are thinking of buying, contact us today and we’ll put you on the right track to buying your next home.

Author:

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the

input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.

AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

 

Real Estate in a Technologically Shifting World

When my mom started Mickie Ardi & Assoc. in 1978, the world of real estate was vastly different than it is today. She built her business on personal face to face client relationships, and to this day she continues to hold those same values. Mickie became a prominent figure in and around the San Fernando Valley with both clients and other real estate professionals. Our office was consistently flooded with business. However, within the last few years there has been a significant change, mainly due to the rise of technology.

Real Estate in a Technologically Shifting World

More and more individuals are foregoing the traditional route of buying and selling through local agencies, turning instead to the immense world of the internet to seek out industry professionals. Any quick search of real estate or buying and selling homes will return pages upon pages of results from your search engine, and there are more ways than ever for individuals to list and sell their homes on free listing websites. As with any industry undergoing changes due to technology, setbacks will happen. How you respond is what matters most.

Creating an online presence is essential in this day and age. Utilizing social media and keeping an updated website are just a couple ways to keep directing traffic to your office. Yet nothing will replace personal client-agent relationships. People buy and sell their homes primarily because of major life events which can be emotional and dramatically alter their trajectory in life, such as a change of career, marriage, divorce, growing families, and retirement.       For many of these people, attempting to go it alone can often be very stressful. Therefore, what we offer as agents is more than just a service. We end up filling many roles, including that of financial advisor, therapist, and close friend. Our focus on our clients as people first gives them the security, confidence, and trust to return to us time and again, not only as returning customers, but as lifelong friends.

Listen to the dreams and goals of your clients and your community. That is the next step to bettering your business. Don’t be afraid to reinvent yourself. Change is necessary, and promotes growth. Do find time every day to build your online presence and participate in the world of social media, but don’t forget about the importance of continuing to build personal relationships within your local community.

Author: Debi Ardi

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the

input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980.

AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

How To Sell Your Home Without Dropping Your Price

When your home is marked down from its original price, it’s a sure sign that your marketing plan failed. Not only have you missed the critical first two weeks when buyers and real estate professionals are most interested, but there’s no way for your home to compete with other homes that are better priced.

No one wants to waste time trying to deal with an unreasonable seller, so lowering the price may not help as much as you may think. Buyers may think something is wrong with the home, or they may decide that there’s room for even more discounts. Real estate professionals won’t get excited when your agent relists your home at a lower price because it’s not a new listing.

 Sell Your Home

If you’re really ready to sell your home, don’t test the market. The best thing for you to do is to price it right in the first place and then sell as close to the original asking price as possible. For the best results, price your home at current fair market value — not where prices were in 2005, or where they might be in 2015.

Current fair market value means your home favorably compares to recent listings and closed sales of homes most similar to yours in size, finishes, amenities and location. It also means your home is on target with price trending. If homes are dropping in price in your area, you may want to set your original price under current fair market values in order to generate more interest from buyers. If prices are trending upward, stay current – don’t price ahead. That only works in the strongest sellers’ markets when banks are more comfortable about rising prices.

Next, make sure that buyers see your home in the best light. Among real estate professionals, the most important considerations is how your home looks from the curb and how it looks online. First impressions require that you spend particular time and attention on curb appeal, from keeping your walks and drives swept, to painting the front door a fresh new color, to putting out a new welcome mat.

Photography can be your home’s best selling tool when it’s done correctly and professionally. Stage the rooms that will be photographed by removing clutter. Fluff the pillows, clear tabletops and countertops, and remove the dog’s water bowl and your children’s toys out of the viewfinder. Take a few digital shots and look for flaws – the rumpled bed, the wastebasket full of paper, or the closet bulging with clothes. Once all the flaws are removed, you’re home is ready for the professional photographer who has the right lighting and equipment to help you market your home.

In homeselling, less is more. You want the home to come forward and your belongings to fade to the background. If you have too much stuff, put the excess in storage. As little as $50 to $250 for short-term storage could make the difference in the buyer’s offer price.

When buyers come to your home, they will be looking for flaws, so make sure the little details are done, especially small repairs. The less that needs to be fixed or replaced, the better maintained and the more move-in ready the home appears to the buyer.

Buyer-friendliness is a factor that can’t be underestimated. If you want a certain price for your home, make sure to give the buyer something extra to make it worth paying full price. Offer to pay closing costs up to a certain amount, or offer to leave the washer, dryer and refrigerator.

It’s not just the home that needs to be attractive. As the seller, you’re part of the whole package. You should appear buyer-friendly, just as your home should appear move-in friendly.

A home that is priced to reflect current market conditions and shows well in person and online will always sell for more than homes that aren’t maintained and marketed as well.

Author: 

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates.

Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices.

AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Agents: When You Are Stuck, Seek Wise Counsel

In a challenging situation fraught with consequences for the wrong decision, if there is uncertainty, seeking wise counsel is prudent. Only a fool goes it alone in these times. Many times for us to be successful we need help from others. There are problems in the world that we are not good enough to solve.

Who do you go to when times are challenging?

Who has good words of counsel when you need it?

Who can you count on to be there to help?

help

We all need someone when we are faced with critical decisions and problems that can keep or get us back on the right track when we are off track. It could be a friend, spouse, parent, boss, colleague you respect, mentor or coach. When challenges and troubles hit, when things start to change, as they always do – where do you go? Knowing in advance where to go saves you tremendous time. Just finding that group of people can take years. You also might have multiple people because of their area of wisdom, skill, or expertise. For most people it won’t just be one person but a few of them.

Another strategy to gain wisdom in your decisions is observation. The way most people learn at a young age is through observation. If you watch people make decisions you will learn even if those decisions prove to be poor, faulty or even disastrous.

We can save a tremendous amount of time through observation of other people’s successes. Most successful people have paid a pretty high price to be where they are in life. There is a lot of trial and error that most people go through to achieve their desired result in life. This trial and error learning is the most expensive way to learn in time, money, effort, and emotion. If you want to waste a lot of time go it alone and learn via trial and error. My view is success leaves clues and if we pick up those clues we can save a considerable amount of time.

I have to admit I have engaged in more than my fair share of trial and error learning. Sometimes it was because I didn’t slow down enough to observe. I wasted a lot of time in that case. There are other times that my thoughts and ideas were so far out ahead that there was no one to observe. I was the pioneer that was learning, testing, and failing so others behind me would have a pathway to walk on.

If you study successful people and the decisions that they made to accomplish their success, your success whether professionally, personally, spiritually, or in the area of your health would be cheaper, faster and easier than was theirs. Or then yours would be without their example. The premise is if you repeat their decisions and process you will receive what they have as well. That carries the seeds of good news and the potential of bad news as well. A word of caution: if you follow the exact decisions and steps you could also receive their problems as well. If they have health problems you likely will get them. If they have relationship problems with their spouse or children you’ll have those too. If they are in financial trouble you probably will acquire that as well.

Frequently we can learn more from defeat than from victory. If we watch others closely we can see what not to do which is often more valuable than knowing what to do. What not to do observed in others can often lead us to what to do.

Another word of caution: Just because someone failed doesn’t automatically mean an idea, strategy, or system doesn’t work. There are four factors that must be evaluated to make sure failure is the outcome that will be repeated.

  1. The timing could have been wrong: Sometimes the timing is off on a decision or project. The timing was too early or too late so the results were not achieved due to timing problems.
  2. The plan was wrong: The decision to act was right but the planning of the action was lacking. Maybe the details of the plan were not thought out enough to achieve success or the plan was out of order. The individual steps were out of order so the decision was destined to fail because the plan, steps, and execution must be right.
  3. The person applying the plan was wrong: You could have the right decision, the right timing, the right plan, and steps and still see someone fail. The failure could occur in that the person that is leading the execution or has delegated to execute is the wrong person with the wrong skills.
  4. They didn’t stick with their decision long enough: For most people in business we don’t stick with something long enough to work out the challenges, problems, and mistakes. We quit before we have made slight adjustments to the plan and execution of our decision. In business with a new strategy, marketing, sales, management, personnel, customer service it really takes a handful of months to really know if it works or not. It takes that long to collect the data to be sure of your decision.

Persistence to a plan is a prerequisite to success. Too often we quit before we really know if our decision will work as planned or if we need an adjustment. This wastes unbelievable amounts of time. When we are observing other people’s failures we must ask: did they give their decision or plan sufficient time to triumph?

Several years ago the actor William Macy won an Emmy portraying a gentleman named Bill Porter in the movie titled “Door to Door.” I written about Bill Porter the famous salesperson with Cerebral Palsy and his incredible determination in other articles as well.

In the movie on the first day of his job as a door to door salesman, his mother who was a great influence to Bill stamped two words on his sandwich for lunch that day. He was frustrated and discouraged as he unwrapped the wax paper around his sandwich to read the words persistence on one side and patience on the other.

Often one good idea linked with a decision to take action is all we need to create a fortune in life. Be a student of other people’s ideas. Resolve to read more, listen to more motivation and business CD’s, attend more seminars, and mastermind with other people.

New ideas are fundamental to growth. We don’t always have the best ones alone. Sometimes we are too close to the situation to have the right solution for our challenges and decisions. We might not have the proper angle…we are too close. We are unable to see all the moving parts. Due to our closeness we can be emotionally attached or emotionally connected to the outcome.

“Man can either buy wisdom or borrow it. By buying it he pays full price in personal time and treasure, but by borrowing it he capitalizes on the lessons learned from the failures of others.” — Benjamin Franklin

Author: RealtyTimes.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Who is my agent?

Quite often potential would be buyers refer to the person they bought their home from as their agent. It sounds reasonable but it is definitely not accurate. Although there are several meanings to the word Agent, let us refer to the definition as a person who works for or manages an agency.

Who is my agent

An example of this would be a person who is the agent of the insurance company and they legally represent the company, not the customer. Even an independent agent who can place a policy with different companies is still an agent of the company.

A mortgage officer, in most cases is an employee and represents the company. In addition, the same is true for a title or escrow officer. It is important to understand the actual relationship to know what you can expect from them. In Real Estate, there is a procedure for the professional to create formal agency relationships. This requires a fiduciary/statutory responsibility that places the principals’ interests above the agent’s own personal interests.

In today’s terms, potential consumers refer to an agent, as “this is my agent.” Unlike other professions, Real Estate is in a different category by itself. Agency disclosure plays a major part in representation, and, unless the potential buyer understands agency relationships, the word agent could be misconstrued.

An agent owes honesty and accountability to a customer. The principal can expect complete disclosure, obedience, loyalty, reasonable skill, care, and confidentiality from their agent.

Understanding agency relationships brings a valuable experience to the buying or selling process to coordinate all aspects of the transaction from start to finish.

Author: RealtyTimes.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

Being ‘tech-savvy’ is not what gets real estate agents business

I reject the idea that younger people can earn a living as real estate agents just because they are “tech-savvy,” and that this somehow gives them an advantage that enables them to compete with more experienced agents.

I believe that there is plenty of business for agents young and old, and that we should encourage young people to join our profession. But we might be going about it all wrong.

tech savvy

The Internet has been around for more than 30 years. Smartphones have been with us, in one form or another, for 15 years. Before that we had the Palm Pilot.

Many of us “old” agents have evolved, adapted and kept up with the times. Some of us have even been innovators and early adopters of technology like the iPad, which some experts told us would be useless for business.

In some real estate associations and offices, I see an emphasis on having young, “tech-savvy” agents teaching older agents about technology. I think the future of the real estate industry would be better served if older, more experienced agents spent more time teaching younger agents how to be real estate agents.

“Young Professionals Networks” (YPNs) for real estate agents have sprung up all over the country. Many of them offer opportunities for agents to go to bars and parties and social events and network with each other. They also offer occasional educational opportunities that focus on how to use technology.

A better approach might be a formal mentoring program for new agents where they can work with more experienced agents and learn how to sell real estate. They could learn by observing and asking questions and shadowing experienced agents. Groups of agents and mentors could go to the bar once a month and talk about their successes and failures, and learn from each other.

I think the future of the real estate industry would be better served if older, more experienced agents spent more time teaching younger agents how to be real estate agents.”

I started my own career in real estate as a licensed assistant to a top-producing agent so that I could learn the business. The first time I went on a listing appointment it was as an observer. It was like real estate graduate school — or maybe a finishing school, depending upon how I look at it. I was not young when I started.

Even though I had come from a technology company and did not have any trouble with email, the Internet or my first smartphone, there were many things I needed to learn before I could work with clients and sell houses. The agent I worked with was not what we call “tech-savvy,” but he sold circles around me. He still does today.

Being “tech-savvy” is not what gets us business. Knowing how to answer the question, “Why should I work with you?” has to come first.

Even today as I blog for business, it is the content that comes from my own experience that helps me attract clients — not the technology behind the blog platform or the computer I use to manage the whole process.

My biggest challenge was finding people who would work with me. Once I found them, I had to provide services worthy of my exorbitant commission.

My current real estate clients put a much higher value on experience than on the stuff the real estate industry calls “tech-savvy.”

They really don’t care that I use my phone to navigate from house to house and to look up important information as I go. Or that I can write an offer and get it signed on my iPad.

They just want to buy the house, and they want the best deal they can get. They want me to give them advice on how much they money they should offer. My clients are interested in my real estate experience.

Technology improves efficiency, plain and simple. We use it so that we can make more money in less time.

It costs more to write an offer on paper and make copies for all the parties and hand-deliver it to the listing agent than it does to write it on a tablet and email it to everyone. I can make more money in less time because of the Internet, and because I have a phone and a tablet that allow me to bring the Internet with me wherever I go.

Author: Teresa Boardman – Inman.com

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.

What do Real Estate Agents earning $100K+ spend their time and money on?

At last year’s Real Estate Connect, conference emcees Katie Lance and Chris Smith from Inman News revealed key findings from a recent study on what agents earning $100K+ want, how they work and what they spend their time and money on.

spend their time
Where are the agents of tomorrow generating the most income?

The Top 5

1. Their Past Clients/Referrals

2. Their Website

3. Their Social Media Presence

4. Their Lawn Signs

5. Their Search Engine Efforts

Also, 98% of $100K earners use IDX registration follow-up and email marketing to take a lead to an escrow deposit. It’s time to focus your energy on the strategies that work!

Check out the entire video:

 

Why Use AMPI?

AMPI is the national association of real estate professionals that have, since 1956, gathered under laws and codes of ethics and conduct to create a reliable, trustworthy an efficient real estate environment in Mexico.

AMPI consists of separate autonomous sections all throughout the nation, as well as more than 4,000 associates and affiliates. Each section is independent and has its own board of directors, only surpassed by a national board of directors comprised of twenty associates from all over the republic.

Developed over the years with the input and knowledge of its members, AMPI is much more than just a collection of offices. AMPI has been a solid and recognized institution in Mexico for the past 27 years. It was originally established in 1956 and was consolidated in 1980. AMPI is currently represented in all the principle cities and regions of Mexico stretching from Tijuana to Cancun.

The Riviera Nayarita, Vallarta and Compostela chapters of AMPI are dedicated to promote the best practices in real estate by providing its members with education to reinforce the standards of ethics that give our industry the credibility which our clients deserve.

AMPI is committed to giving our membership access to a multiple listing service that forms the platform from which our industry can expand locally and into other markets while giving our members precise and up to date information that is vital to continuous improvement and growth.